Original title: Moderné matky ako cieľový segment pre produkty vybranej spoločnosti
Translated title: Modern mothers as the target segment for the products of the chosen company
Authors: Greifová, Daniela ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Master’s theses
Year: 2012
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: modern mothers; Procter&Gamble; segments; social media; moderní matky; Procter&Gamble; segmenty; sociální media

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/39766

Permalink: http://www.nusl.cz/ntk/nusl-200119


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


No fulltext
  • Export as DC, NUŠL, RIS
  • Share