Original title: A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
Translated title: A pilot validation of Hofstede's original 4 dimensional cultural model and its marketing implications from the perspective of the Czech Republic, Slovakia and Poland
Authors: Čejka, Pavel ; Mohelská, Hana (advisor) ; Hiršová, Miloslava (referee) ; Franěk, Marek (referee) ; Hyršlová, Jaroslava (referee)
Document type: Doctoral theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Tato studie ověřuje platnost původně indikovaných hodnot Hofstedova modelu pro Česko, Polsko a Slovensko. Zároveň představuje teoreticky aplikovatelný rámec pro marketingové odborníky. Výsledkem jsou jak teoretická tak praktická doporučení. The research hopes to provide a deeper understanding of the leading countries in the Central Eastern Europe (CEE) region from a culture sensitive marketing perspective. The aim of this work is to provide a pilot study upon which more critical national culture studies are to be introduced.The purpose of this dissertation is four-fold: 1) To discuss the proper methodology for the research; 2) to replicate the original study in order to suggest the values for the Czech Republic, Poland and Slovakia; 3) to introduce the marketing application theoretical framework for the original study, and 4) to translate the results to marketing scholars and practitioners.
Keywords: Culture; Hofstede's Model; Marketing; Hofstedův Model; Kultura; Marketing

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/44822

Permalink: http://www.nusl.cz/ntk/nusl-199396


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Doctoral theses