Refocusing on ŠKODA in Ukraine: Managing Entrepreneurial Sustainability on Core Strengths

Paleta, Vojtěch

The global world has been strongly changed and year 2013 - was for automotive big challenge! At the beginning of the year 2013 automotive experts predicted stable growth in LDC's and CIS's. But today in 2014, we know, that was different. How are the markets turbulenting shows current changes in U.S. economical and financial politics which also influents structural economical deformations and market warping in LDC's. On the other hand the current political crisis in Ukraine influence in turn CIS's markets where the ŠKODA is called the international automotive leader. Likewise, good to know is, that the current Russia annexation political approach influence negatively international exchange rates which brings strategical calm down to the ŠKODA growth and profit. In the same time running national politicical systems crises in the markets where ŠKODA long-term strong is, e.g. Arabian world. Despite of turbulent market trends introduced ŠKODA in 2013 the biggest model offensive in own history connected shortly with the biggest investment costs. Everything in the age when the world is more connected and requests bigger flexibility, faster launches of products and bigger frequency of radical innovations. Exist strategical coherence between automotive enterprises, national economies and self-started employees? Is sustainability the key condition for the growth in automotive industry? If yes, it is possible to measure sustainable growth in automotive enterprises? How manage correctly the automotive enterprise to be long-term sustainable and profitable growth despite of turbulent market environment?

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