Original title: Vývoj reklamy a marketingu automobilového průmyslu od 2. poloviny 20. století až po současnost
Translated title: The evolution of advertising and marketing in the automotive industry from the second part of the 20th century until today.
Authors: Míka, Matyáš ; Koudelka, Jan (advisor) ; Ryška, Přemysl (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: advertising; automotive; history; automobilový; historie; reklama; vývoj

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/43026

Permalink: http://www.nusl.cz/ntk/nusl-192241


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


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