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The evolution of advertising and marketing in the automotive industry from the second part of the 20th century until today.
Míka, Matyáš ; Koudelka, Jan (advisor) ; Ryška, Přemysl (referee)
The aim of this study is to assess the development of advertising and marketing in the automotive industry. The historical appeals are mainly dealt with in relation to geographically different diverse markets and individual car brands. The work is opened by a theoretical part, containing the necessary theory to understand the essence solved. The following methodological passage is showing the procedures used in next chapters. Selected issue is resolved in the practical part, where are analyzed facts affecting the advertising and its development in the automotive industry. Conducted research revealed that the appeals were evolving through the chosen years (1950-2013) and were greatly influenced by the surrounding factors, mainly economic. The impact of the Škoda advertising during years 1989-2013 was also very thoroughly resolved. Based on the available data, it is possible to define the evolution of advertising, its influence and the structure during the chosen period.

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1 RYSKA, Petr
3 Ryska, Pavel
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3 Ryška, Pavel
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