Original title: Marketingová a PR strategie pro Universitní Sportovní Klub Praha
Translated title: Marketing and PR strategy for University Sports Club Prague
Authors: Stach, Daniel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: communication strategy; Marketing; marketing strategy; PR; public relations; USK Praha; whitewater slalom kayaking; komunikační strategie; Marketing; marketingová strategie; PR; USK Praha; vodní slalom

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/21003

Permalink: http://www.nusl.cz/ntk/nusl-16973


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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