Original title: Zásady dobré reklamy v kategorii FMCG.
Translated title: Factors influencing successful advertising in FMCG
Authors: Škoda, Martin ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Práce se zabývá analýzou forem nadlinkové a podlinkové komunikace a zachycuje faktory, které jsou pro úspěšnou tvorbu reklamy nejdůležitější. Jejich důležitost ilustruje v praktické části na konkrétních příkladech. Diploma thesis focuses on main forms of ATL and BTL communication and describes the most important factors of creating a successful ad-campaign. It's importance is ilustrated on three real examples.
Keywords: Advertising; ATL; BTL; FMCG; Promotion; ATL; BTL; FMCG; Promotion; Reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/20746

Permalink: http://www.nusl.cz/ntk/nusl-16716


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses