Original title: Create and Sustain Competitive Advantage in Online/IT industry
Translated title: Create and Sustain Competitive Advantage in Online/IT industry
Authors: Jukelsonová, Sofie ; Jaklová, Martina L. (advisor) ; Butor, Pauline (referee)
Document type: Master’s theses
Year: 2012
Language: eng
Publisher: Vysoká škola ekonomická v Praze
Abstract: The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
Keywords: competitive advantage; it / online industry; porter's 5 forces; resource based view; competitive advantage; it / online idustry; porter's 5 forces; resource based view

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/33653

Permalink: http://www.nusl.cz/ntk/nusl-124858


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses