Original title:
Create and Sustain Competitive Advantage in Online/IT industry
Translated title:
Create and Sustain Competitive Advantage in Online/IT industry
Authors:
Jukelsonová, Sofie ; Jaklová, Martina L. (advisor) ; Butor, Pauline (referee) Document type: Master’s theses
Year:
2012
Language:
eng Publisher:
Vysoká škola ekonomická v Praze Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
Keywords:
competitive advantage; it / online industry; porter's 5 forces; resource based view; competitive advantage; it / online idustry; porter's 5 forces; resource based view
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/33653