Název: Create and Sustain Competitive Advantage in Online/IT industry
Překlad názvu: Create and Sustain Competitive Advantage in Online/IT industry
Autoři: Jukelsonová, Sofie ; Jaklová, Martina L. (vedoucí práce) ; Butor, Pauline (oponent)
Typ dokumentu: Diplomové práce
Rok: 2012
Jazyk: eng
Nakladatel: Vysoká škola ekonomická v Praze
Abstrakt: The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus on Google, we will demonstrate that sustaining competitive advantage in those industries requires a combination of external opportunities and a strong defensible resource position. One without the other cannot lead to long term success. In order to make our conclusions actionable, we will lay down a checklist of strategic diagnosis that any decision maker in that industry should have in mind at all time, in order to defend his / her market share.
Klíčová slova: competitive advantage; it / online idustry; porter's 5 forces; resource based view; competitive advantage; it / online industry; porter's 5 forces; resource based view

Instituce: Vysoká škola ekonomická v Praze (web)
Informace o dostupnosti dokumentu: Dostupné v digitálním repozitáři VŠE.
Původní záznam: http://www.vse.cz/vskp/eid/33653

Trvalý odkaz NUŠL: http://www.nusl.cz/ntk/nusl-124858


Záznam je zařazen do těchto sbírek:
Školství > Veřejné vysoké školy > Vysoká škola ekonomická v Praze
Vysokoškolské kvalifikační práce > Diplomové práce