Original title: Marketingová komunikácia a analýza volebnej kampane JUDr. Kataríny Macháčkovej na post primátorky mesta Prievidza
Translated title: Analysis of the election campaign and marketing communication of JUDr. Katarína Macháčková to the post of mayor of Prievidza
Authors: Švarcová, Alžbeta ; Říha, David (advisor) ; Procházková, Markéta (referee)
Document type: Bachelor's theses
Year: 2012
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: election campaign of JUDr. Katarína Macháčková; marketing communication; Political marketing; marketingová komunikace; Politický marketing; volební kampaň JUDr. Kataríny Macháčkovej

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31817

Permalink: http://www.nusl.cz/ntk/nusl-114193


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2012-06-20, last modified 2022-03-03


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