Original title: Analýza marketingových aktivit hlavního města Prahy
Translated title: The Analysis of Marketing Activities of the Capital City of Prague
Authors: Řezníčková, Alžběta ; Indrová, Jarmila (advisor) ; Krejčová, Klára (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: marketing activities; Prague; tourism; cestovní ruch; marketingové aktivity; Praha

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/31012

Permalink: http://www.nusl.cz/ntk/nusl-113272


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-06-06, last modified 2022-03-03


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