Original title:
Ambush marketing v souvislosti s olympiádou v Pekingu
Translated title:
Ambush marketing related to Olympic Games in Beijing
Authors:
Mátl, Jan ; Král, Pavel (advisor) ; Dvořák, Jiří (referee) Document type: Bachelor's theses
Year:
2008
Language:
cze Publisher:
Vysoká škola ekonomická v Praze Abstract:
[cze][eng] Anotace Práce popisuje fenomén Ambush marketingu a identifikuje jeho možné využívání v souvislosti s olympiádou v Pekingu.Annotation Work describes a phenomenom of Ambush marketing and identifies his possible exploitation in connection with The Olympic games in Beijing.
Keywords:
Ambusher; Licence; Publicity/Propagation; Sponzoring; Sport Advert; Ambusher; Licence; propagace; Sponzorování; sportovní reklama
Institution: University of Economics, Prague
(web)
Document availability information: Available in the digital repository of the University of Economics, Prague. Original record: http://www.vse.cz/vskp/eid/15232