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> Analýza nástrojů marketingového mixu ve firmě "Zdeněk Balíček - ASB Autoslužby"
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Original title:
Analýza nástrojů marketingového mixu ve firmě "Zdeněk Balíček - ASB Autoslužby"
Translated title:
Analysis of Marketing Mix Tools in Zdeněk Balíček - ASB service station
Authors:
Balíčková, Lucie
;
Kozlová, Taťána
(advisor) ;
Vitoušová, Libuše
(referee)
Document type:
Bachelor's theses
Year:
2008
Language:
cze
Publisher:
Vysoká škola ekonomická v Praze
Abstract:
[cze]
[eng]
Charakteristika firmy, analýza uplatňování každého nástroje marketingového mixu a návrhy na opatření
Characteristics of company, analysis of the application of each instrument marketing mix and proposal for actions
Keywords:
Advertisement
;
Direct marketing
;
Instuments of marketing mix
;
Marketing
;
Personal selling
;
Public Relations
;
Sales promotion
;
Marketing
;
Nástroje marketingového mixu
;
Osobní prodej
;
Podpora prodeje
;
Public Relations
;
Přímý marketing
;
Reklama
Institution:
University of Economics, Prague (
web
)
Document availability information:
Available in the digital repository of the University of Economics, Prague.
Original record:
http://www.vse.cz/vskp/eid/15202
Permalink:
http://www.nusl.cz/ntk/nusl-11172
The record appears in these collections:
Universities and colleges
>
Public universities
>
University of Economics, Prague
Academic theses (ETDs)
>
Bachelor's theses
Record created 2011-07-01, last modified 2022-03-03
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