Original title: Vliv Internetu na konkurenci
Translated title: Influence of Internet on Competion
Authors: Netolická, Daniela ; Zemplinerová, Alena (advisor) ; Ždímal, Martin (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Diplomová práce analyzuje dopad Internetu na konkurenci pomocí hybných konkurenčních sil a hodnotového řetězce Michaela E. Portera. Popisuje historii Internetového podnikání na modelu Hype Cycle a věnuje se Internetovému maloobchodu v České republice. Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market.
Keywords: competition; Internet; Porter; Internet; konkurence; Porter

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/14847

Permalink: http://www.nusl.cz/ntk/nusl-10817


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses