Original title: Typologie uživatelů Internetu ve vazbě na komunikaci komodity PET FOOD.
Translated title: Internet user's typology concerning communication of PET FOOD commodity
Authors: Salavová, Marta ; Postler, Milan (advisor) ; Jánoš, Marián (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: commercial communications; consumer typology; Internet; new media; PET FOOD market; Internet; komerční komunikace; komodita PET FOOD; nová média; typologie spotřebitelů

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/14347

Permalink: http://www.nusl.cz/ntk/nusl-10317


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-07-01, last modified 2022-03-03


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