National Repository of Grey Literature 16 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Promotion of the Czech Republic on Chinese Social Media WeChat
Geršlová, Barbora ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee)
This Bachelor Thesis brings a draft of a marketing strategy targeting Chinese Millennials with the aim to promote the Czech Republic as a tourism destination on Chinese social media WeChat. It analyses the environment of Western and Chinese social meda with focus on destination marketing and it also compares them. Furthermore, this Thesis provides information about the specifics of Chinese segment, from the point of view of both Chinese tourists and Chinese Internet users, and it suggests how to use these specifics in favour of the marketing strategy.
Framce: economy and position in the international tourism market
Baťhová, Barbora ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The diploma thesis deals with the economy of France and the position of this country on the international tourism market. The aim of the thesis is to analyze the macroeconomic indicators of the economy and to evaluate the position of France within the international tourism market, together with the assessment of the competitiveness of the country in both areas. Firsty, the thesis carries out macroeconomic analysis of the French economy and then assesses the economic development of the country and its competitiveness. Afterwards, the work focuses on the tourism of France, its characteristics, major regions, attractiveness and latest statistics together with the assessment of competitiveness and position on the international tourism market. Finally, it describes problem areas and current tourism strategy of the country and mentions possible future development.
Israel: position on the international tourism market
Hanzlová, Kateřina ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The aim of this diploma thesis is to give an overview of the position of Israel in the international tourism market. In the introductory part, the thesis deals mainly with the theoretical definition of tourism and focuses mainly on the indicators that can assess the potential for tourism development. The second chapter summarizes the basic data on Israel, including the religion, which is absolutely crucial here. In addition to that, this chapter sums up the basic macroeconomic indicators that can describe the Israeli economy. The last chapter lists the specific prerequisites for the development of tourism in Israel, including not only cultural and natural monuments but also transport, accommodation and catering services offered by Israel to its visitors.
Portugal as a tourist destination
Šilarová, Veronika ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The main aim of this thesis is to characterize Portugal as a tourism destination, as well as to analyze the current situation of the tourism industry in this destination, and to try to outline the possible options for future development. The partial aims of the thesis, that should help to achieve the main goal, are: the description of economic development of Portugal in a past few years, the analysis of the offer of the tourism products in the destination, the demarcation of the position of tourism industry in Portuguese economy and last but not least the desciption of current tourism policy in the country. This thesis uses especially electronic sources, that are available online. These are mainly annual reports, statistics and research papers. The thesis then also uses literature, which is relevant to the topic of the thesis. After brief introduction at the beginning, the thesis is divided into four chapters. The first chapter has a theoretical character and contains the definitions of specialized terms of economic field as well as of tourism industry field. The second chapter provides basic information and facts about Portugal. The third chapter is dedicated to political and economic characterization of Portugal. The last chapter is about tourism in destination Portugal, about its current situation, as well as about its possible development in the future. The thesis then ends with a conclusion, that summarize the whole work.
Kongresový cestovní ruch jako nástroj řízení lidských zdrojů (Případová studie AIESEC)
Pacáková, Kateřina ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The thesis describes characteristics of MICE tourism in general and in the Czech Republic. It also observes usage and process of preparation of MICE products in student organizations, namely in AIESEC Czech Republic and Student Union CTU, and presents a general eight aspect scheme for organizing such events to ensure their contribution to human resources management.
Communication and promotion on social networks
Morávková, Nikola ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee)
The aim of this bachelor thesis is to analyze possibilities of marketing communication and promotion in online space focusing on social networks. In the practical part of this bachelor thesis is evaluated the effectiveness of the marketing communication on Facebook of 3 selected cases and described a proposal for improvement. Marketing communication of each study case was evaluated with Social Scorecard form.
The migration policy of the Red-Green government in the years 1998 - 2005
Havlíčková, Blanka ; Dimitrov, Michal (advisor) ; Nigrin, Tomáš (referee)
The purpose of the bachelor thesis The migration policy of the Red-Green government in the years 1998-2005 is to investigate the degree to which the implementation of immigration and integration policies was successful during the two terms of the government administration of G. Schröder. By giving the description of the political discussions regarding the citizenship (Staatsangehörigkeitsgesetz) and immigration (Zuwanderungsgesetz) laws, it can be shown that there was no consensus in those topics. This lead to a conflict of the parties in the German federal parliament and a compromise form of these two acts. This thesis has chronological structure and is based on primary and secondary sources. By comparing the coalition agreement of 1998 together with the coalition bills and the actual effective laws, compromises made under the pressure from the opposition parties can be seen. The actual laws do not fully reflect the situation that Germany had become an immigration country which can benefit from being open to immigrants and integrating them into society.
Skin equivalents in basic and applied research: Development of human hair equivalents
Havlíčková, Blanka ; Arenberger, Petr (advisor) ; Pánková, Růžena (referee) ; Salavec, Miloslav (referee) ; Vízek, Martin (referee)
In this study, three novel organotypic human folliculoid assays for basic and applied hair research were developed. Two organotypic "sandwich" systems consist of a pseudodermis (collagen I mixed with and contracted by human interfollicular dermal fibroblasts) on which one of two upper layers is placed: either a mixture of Matrigel™ and follicular dermal papilla fibroblasts (DPC), with outer root sheath keratinocytes (ORSK) layered on the top ("layered sandwich" system), or a mixture of Matrigel™, DPC and ORSK ("mixed sandwich" system). Third, the patented new technique generating human folliculoid microspheres (HFM), consisting of human DPC and ORSK within an extracellular matrix was established. Studying a number of different markers (e.g. proliferation, apoptosis, cytokeratin- 6, versican), it was shown that these folliculoid systems, cultured under well-defined conditions retain several essential epithelial-mesenchymal interactions characteristic for human scalp hair follicle. Selected, recognized hair growthmodulatory agents modulate these parameters in a manner that suggests that all developed organotypic systems allow the standardized pre-clinical assessment of test agents on relevant human hair growth markers under substantially simplified in vitro conditions that approximate the in vivo situation....
The perspectives of tourism in the Canary Islands (with special focus on Gran Canaria)
Pazderová, Monika ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
The Bachelor´s thesis is aimed at discussing tourism and analyzing diffferent perspectives of developement in the Canary Islands, namely in the island of Gran Canaria. The goal of this thesis will first be to evaluace the current situation of tourism in Gran Canaria. It is necessary to find the various perpectives of developement for this area, while also assessing strategic proposal plans in order to increase the competitive ability. The theorical section of this thesis is focused on tourism determination, and destination of tourism. In addition, the origin and developement of tourism in the Canary Islands is discussed. The practical part of this thesis is focused on tourism in Gran Canaria; the life cycle is applied to the destination of Gran Canaria, and there is a complete description of the attractions and infrastructure of the destination. Additionally, a SWOT analysis will take place analyzing the strengths, weakeness, opportunities and threats of tourism in Gran Canaria. In the final chapter, suggestions and solutions for tourism in Gran Canaria will be made based on strategic plans from the Canary institutions of tourism.
Spain as a tourist destination
Zbořilová, Kristýna ; Abrhám, Josef (advisor) ; Havlíčková, Blanka (referee)
This Bachelor's Thesis deals with tourism in Spain. The topic is quite broad so the main aim of the thesis is to evaluate tourism in two significantly different regions - Andalusia and Basque Country. The first chapter defines terms related to tourism that are essential to coherently understand this thesis. For example, this part defines the term tourism and its typology. The second chapter focuses on tourism in all of Spain. In particular, Spain is described in terms of history and how tourism is evaluated. In addition, Spain's most attractive places are presented. The second to last, and final chapter are similar in structure in order to perform a comparison of the chapters. The first part of both chapters describes the regions. Then, tourism is evaluated by using statistics from incoming tourists. Finally, SWOT analysis is used to comprehensively evaluate the previously mentioned information.

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