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Issue of Integration of Foreign Pupils with Focusing on Their Origin Country
Exnerová, Marie ; Stará, Jana (advisor) ; Hejlová, Helena (referee)
EXNEROVÁ, Marie. The Issue of Integration of Foreign Pupils with Focusing on Their Origin Country. Prague, 2014. Diploma thesis. UK, PedF. The aim of this thesis is to analyze and evaluate the current situation of the integration in the Czech education system focusing on the issues and specifics inclusion of foreign pupils and on consideration of the impact of pupils' country of origin on the process. The theoretical part of diploma thesis mentions the reasons for the integration of foreigners. Moreover, it highlights why and from where they are coming to the Czech Republic. It captures the current legislation and the rights of foreigners who want to settle permanently in the Czech Republic. Further, it shows the analysis of different ways of educating pupils with special needs, the placement of foreign pupils at Czech elementary schools and intercultural differences, which may have impact on pupils' integration. The practical part focuses on comparing the available theoretical knowledge and the everyday reality of Czech teachers who teach foreign pupils and can work on their daily practice. Based on the comparison of theoretical and practical knowledge the author explains the personal point of view on the integration of foreign pupils and suggests some ideas how to overcome mentioned shortcomings....
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Analysis of Renault brand's image in the Czech motoring media
Breburda, Jan ; Hejlová, Denisa (advisor) ; Halada, Andrej (referee)
Master thesis Analysis of Renault brand image in Czech motoring media describes individual components that constitute image of Renault car manufacturer in selected Czech motoring media in 2017. The thesis contains a contextual part that describes the specifics of motoring media in the Czech Republic and their relationship with PR departments of automotive importers. The description of the brand image is subsequently created through a combination of quantitative content analysis and critical discourse analysis by Teun van Dijk. The aim of the this discourse analysis is to verify the existence of the stereotypical depiction of the Renault brand on the basis of its French origin and for that purpose the discourse
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The Analysis of the communication of the brand Made in Czechia in a selected region of the world
Figurová, Nela ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The Master's Thesis focuses on the communication of the brand Czechia and the brand Made in Czechia with an emphasis on the American market. The aim of the thesis is to find out the awareness of our country and primarily of Czech products in the United States of America. The theoretical part of the thesis specifies the marketing and commercial communication and describes the process of creating effective communication. It also contains characterization of a brand and its strategic management. The practical part focuses on the existing communication of our country brand and Czech products. Subsequently, a questionnaire survey was conducted to find out the awareness and perception of the communication of the brand Made in Czechia in the United States, to compare and complete the issue, the questionnaire survey was also conducted on a sample of the Czech population and foreigners living in our country. It is followed by the evaluation of the research results, recommendations and own design of the communication of the brand Made in Czechia in the USA.
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Issue of Integration of Foreign Pupils with Focusing on Their Origin Country
Exnerová, Marie ; Stará, Jana (advisor) ; Hejlová, Helena (referee)
EXNEROVÁ, Marie. The Issue of Integration of Foreign Pupils with Focusing on Their Origin Country. Prague, 2014. Diploma thesis. UK, PedF. The aim of this thesis is to analyze and evaluate the current situation of the integration in the Czech education system focusing on the issues and specifics inclusion of foreign pupils and on consideration of the impact of pupils' country of origin on the process. The theoretical part of diploma thesis mentions the reasons for the integration of foreigners. Moreover, it highlights why and from where they are coming to the Czech Republic. It captures the current legislation and the rights of foreigners who want to settle permanently in the Czech Republic. Further, it shows the analysis of different ways of educating pupils with special needs, the placement of foreign pupils at Czech elementary schools and intercultural differences, which may have impact on pupils' integration. The practical part focuses on comparing the available theoretical knowledge and the everyday reality of Czech teachers who teach foreign pupils and can work on their daily practice. Based on the comparison of theoretical and practical knowledge the author explains the personal point of view on the integration of foreign pupils and suggests some ideas how to overcome mentioned shortcomings....
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Vnímání čínských hi-tech značek v Evropě
Vargasová, Nikola ; Král, Petr (advisor) ; Cook, Gina (referee)
The thesis "Perception of Chinese hi-tech brands in Europe" examines how Chinese origin affects the perception of hi-tech brands by European customers. The theoretical part deals with the concept of country of origin and its relationship to the concept of brand equity. The practical part is devoted to the research on the topic of perception of Chinese smartphones in Europe. The research results confirm both hypotheses: 1. Customers when choosing a smartphone brand are not affected by the country of origin. 2. European customers do not perceive Chinese hi-tech products as of low quality.
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Declaration of country of origin food
MAJKÚTOVÁ, Monika
The aim of this work in the review was to educate consumers on the legislation concerning the indication of the country of origin on the product labels and with the current changes that take place in this area. Furthermore, methods of identifying the country of origin on food packaging were described, with focusing primarily on the brand quality.The practical part focuses on the observation of indicate country of origin of selected commodities and the evaluation of the questionnaire focused on respondents' interest in the origin of food and evaluation of hypotheses.
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Entry strategie of the company to the French market through online marketing
Důrková, Michaela ; Halík, Jaroslav (advisor) ; Kuchta, Pavel (referee)
The thesis aims to provide guidance to companies that desire to enter the French market with the aid of internet marketing. Recommendations are given based on a survey of specifics of the market and the environment that the market provides. It was also made its own research among French consumers who were the target group of marketing strategy described in thesis in details. The company has provided space for the practical testing of various marketing tools that were used while entering the French market of luxury products. The thesis is divided into five chapters which are devoted to describing the specifics of the French market, the issue of country of origin, brand perception and internet marketing. The last two chapters contain practical use of marketing methods and their evaluation. In conclusion, there are also evaluated three hypotheses, which had already been defined before the application of the chosen strategy. All information and datas are useful for companies that are interested in similar marketing strategy.
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