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Public Relations in the Health Service
Smělá, Jitka ; Střítecký, Rudolf (advisor) ; Lešetický, Ondřej (referee)
The aim of my thesis is to analyze and evaluate instruments and methods used by public relations in selected health facilities. Determine which instruments of public relations are used most often and whether the effects brought by the organization expects from them. Will be discussed and possible solutions the shortcomings and problems in this sphere.
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Health is a public or private good?
Rubešová, Zuzana ; Vostrovská, Zdenka (advisor) ; Petrášek, František (referee)
Health care is a grateful subject of discussion and there are many ways for her to inspect. In general subconscious is like fixing a service that should be provided free of charge because it is in the Constitution of the Czech Republic placed mention of protection of public health. But is this approach correct? Can be seen on human health as a private estate of each of us and then throw it into the market faith? This bachelor thesis deals with the issue of health care through economic theory and aims to find the answer to which access to health care is most effective for the company. The outcome of this theoretical work is then analyzed in the practical part.
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Ceske zdravotnicke forum as a tool of public awareness
Svobodová, Martina ; Říhová, Vladimíra (advisor) ; Durdisová, Jaroslava (referee)
Non-governmental organisation (NGO) are being established in the Czech Republic as the reaction on "white dots" in the economics, the number of NGO is increasing rapidly since 1989. The founders of NGO know that there is a need of NGO, to rely on invisible hand of market would not be forceful enough. This problem is characteristic for healthcare. There are governmental organisation and in branch organisation focus on narrow range of problems of their members and partners. But there are mainly NGOs focused on improvement of the position of the patients, insured citizen in the Czech healthcare system. Is this goal for NGO realistic and performable?
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International investment decisions in health care
Ďurnek, Viktor ; Taušer, Josef (advisor) ; Černá, Iveta (referee)
The clarification of investment opportunities is an important part of the investment decision. This thesis identifies and evaluates investment opportunities in the international health care market. The overall attractiveness of the sector is assessed based upon the analysis of selected subsectors, the definition of investment opportunities and risks, the profitability of shares and the flow of the private capital investments and the foreign direct investments in health care. In conclusion, health care is evaluated as an important source of significant and diverse investment opportunities in every developed economy.
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Socio-economic analysis of the Pardubice Region
Šejnohová, Edita ; Tomešová, Jana (advisor) ; Smejkal, Miroslav (referee)
Thesis "Socio-economic analysis of the Pardubice Region" describes the condition assessment and development of socio-economic areas in the region, each chapter is devoted to just one area. The first part focuses on the general description of the region, natural conditions, population, economic base, labor market and infrastructure, environment, tourism, education and health also. In the next section using SWOT analysis assessed the strengths and weaknesses of the region, as well as opportunities and threats. The last chapter is focused on the proposed strategy of transport, environment and tourism because there are many shortcomings in these area sof the region. The aim of this work is to provide a comprehensive view of the Pardubice region, and using information gathered from various socio-economic fields to derive the expected future development of the region.
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Analysis of marketing communication
Bumbálková, Blanka ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim of the study is to analyze the ways of communication mix in targeting the final customer, evaluation of its marketing communication in relation to competition and from the viewpoint of effectiveness based on own research enquiries, to identify problem areas in this communication a to try to suggest measures to improve communication in these areas. Theoretical part sets the basic theoretical framework for the following practical one. It presents the specifics of marketing communication and the use of the tools of communication mix in the medical service. The fundamentals of successful marketing communication are discussed and the possibilities of its evaluation outlined. The practical part analyses the marketing communication of Asklepion, s.r.o. It is focused on the use of parts of marketing mix, evaluation of its efectiveness based on comparison with competitors and autor's own enquiries. The author tries to identify problem areas and suggest measures in order to improve communication in these areas. The main contribution of the thesis is a complex view on marketing communication of Asklepion in broader context, definition of problematic areas and suggesting a way in marketing communication that the company should follow.
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Health Care Reform in the United States of America
Keprta, Jan ; Maaytová, Alena (advisor) ; Blažek, Petr (referee)
This thesis analyzes the anticipated impact of the health reform steps which are currently being carried out in the United States of America. It describes the current US health care system and it states main reasons for the necessity of a reform. The individual reform steps included in the "Affordable care act" are described. Several global reform trends are described in this paper. Author analyzes possible outcomes of the current health care reform based on these trends.
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The Application of Marketing in Health Service
Zahradníková, Lenka ; Horová, Olga (advisor) ; Maršounová, Jaroslava (referee)
The aim of this bachelor's thesis is to evaluate marketing in health service and to examine it in a health allowance organization, the Rehabilitation center Kladruby. This thesis is divided to theoretical and practical part. The theoretical part is focused on the marketing and economy in health service and the great deal of the thesis is devoted to instruments of the marketing mix. The last chapter deals with organization and management of marketing in health service organizations. The practical part is focused on the Rehabilitation center Kladruby, the history of the institute, present situation, economic and human resource information, structure of this institute and range of care. Then the thesis links up the first part, particular application of marketing mix and the systems of treatments in Rehabilitation center Kladruby. In conclusion there are suggested the specific advice and recommendations.
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ANALYSIS OF SELECTED MODELS OF FINANCING HEALTH CARE
Pfeiferová, Andrea ; Zeman, Karel (advisor) ; Krebs, Vojtěch (referee)
The aim of this bachelor thesis is to analyze models of financing health care and compare the systems of health care. Rising health care costs, increasing labour costs for higher payments to health care system have been discussed whether the funding of ongoing health care system is sustainable. The theoretical part focuses on the existing models of health care and mechanisms, under which systems of health care are structured. The analytical work will discuss models used in Great Britain, Sweden, Germany and Switzerland. These systems are among a few basic models, which can be found principles of behaviour, which may be recommendation and advice to other systems of health care. Firstly thesis shows the mechanisms and principles of individual models. Further, it shows financing of these models and associated advantages and shortages of the systems. Then these models will be compared with the system of health care in the Czech Republic. Finally, the possible alternatives will be presented, which can be inspiration for Czech health care system for its further development and possible reform health care financing in the Czech Republic.
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Education of Health Workers
Škrabánková, Vendula ; Mlčák, Jan (advisor) ; Lešetický, Ondřej (referee)
This thesis deals with the issue of educating helath workers. It describes mainly the legal framework of current situation and touches also the aspects of adults' education, humen resources and the educational system. Based on the teoretical knowledges there is built the methodology for creating educational plan in Hospital Pelhrimov followed by recommendations.
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