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Increasing of Effectiveness of Personal Management in Karlova Pekárna Ltd. Company
Berková, Aneta ; Berka, Lukáš (referee) ; Pokorný, Jiří (advisor)
This diploma thesis provides a detailed analysis of human resources in the Karlova pekárna Ltd. company with the aim of decreasing the employee fluctuation. The analytical part contains information concerning the external and internal company environment and results of a sociological survey conducted among the company employees. The data obtained from the survey serve as a basis for change proposals related to the working environment, appraisal, motivation and career growth area.
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Proposal of Business Strategy of Company
Bárta, Lukáš ; Koleňák, Jiří (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the creation of business strategy for the development of small company. Especially at improving competitiveness and expansion of the branch network of retail stores with cheese. The thesis is based on the theoretical knowledge. In the analytical part is analyzed the current situation and based on the results is designed business strategy for the development of the company.
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Use of Controlling at a Company
Mrkvová, Eva ; MBA, Vladimír Křiva, (referee) ; Konečný, Miloš (advisor)
This master thesis deals with the analysis of current system of control and state of control in company PREMO Ltd. The SWOT analysis is processed in strategic planning, followed by Porter's Five Forces Model. To assess the economic situation there are selected indicators used of operational planning for the last 3 years, then evaluate the processes of Marketing and Sales and Altman Index and Du Pont Analysis. The result of controlling will be the implementation of the controller, defining his obligations and responsibilities. The second proposal is dealt with improving the internal processing of information using the reporting.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Marketing plannig in construction company
Procházka, Jakub ; Kopřiva, Martin (referee) ; Dohnal, Radek (advisor)
The aim of the thesis is to create a marketing plan for a building company in 2012. The theoretical part is devoted to the description the building market, strategy and marketing strategy, situational analysis and its tools. There are basic concepts explained, each division and structure. In the practical part describes the company and its activities. The marketing situation analysis, describes the current situation in which the business is located and the influences that act on it. Each analysis is the basis for creating a marketing plan for the company Klima-Brno in 2012. The marketing plan defined objectives. The chosen strategy is elaborated in action programs, by which should be complied with that goal. The conclusion is given control system and the possible risks that may impede the achievement of the marketing plan.
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The making of the strategic and conceptual documents on the level of Czech ministries (with the focus on the Ministry of the Interior and the Ministry of Defence)
Bitnerová, Marie-Anna ; Ochrana, František (advisor) ; Nekola, Martin (referee)
Marie-Anna Bitnerová VERASP, FSV UK Abstract The diploma thesis deals with strategic planning at the level of ministries of the Czech Republic (with a focus on the Ministry of the Interior and the Ministry of Defence). It focuses on the creation of strategic and conceptual documents at the state level and thus describes the process through the lens of the theoretical framework of the Multiple streams framework. The research was carried out on the basis of in-depth interviews with nine employees of the Ministry of the Interior and the Ministry of Defence (who actively or passively participated in the creation of the documents), two experts in strategic planning and one respondent from the Fire Rescue Service in Prague, who is responsible for the agenda. The thesis analyses and then explains the creation of the materials from the initial idea of creation to the final acceptance, implementation, and evaluation. It also focuses on the individual variables that enter the process - time pressure, conflict of interest, the influence of political elections, politicization, etc., and on the actors involved who play a crucial role in the process (officials and their superiors, elected politicians including the government, and experts). One of the main outputs and answers to the research questions are the negatives of...
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Polytechnické vzdělávání jako součást strategického plánování krajů ČR
Okřinová, Klára
This diploma thesis is aimed at polytechnic education, which is a part of strategic planning of the regions of the Czech Republic. The first part of thesis is devoted to the analysis of necessary literature. This part describes the concepts of polytechnic education, the STEM concept, strategic planning and what is a strategic plan. The polytechnic education is an integral part of strategic planning in the Czech Republic. The main goal of this work is to evaluate the current ways of supporting the development of polytechnic education. The practical part of this thesis includes the characterization of the area of interest, the anchoring of polytechnic education in strategic documents of the Czech Republic, access to support of polytechnic education and motivation for support. It also evaluates semi-structured interviews of education departments in the regions of the Czech Republic, which are central to fulfilling the goal of this thesis. In the final part of this thesis, recommendations are proposed for regional representatives of education departments that could lead to an improvement of the situation of polytechnic education in the Czech Republic.
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