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Sale promotion of a small family business producing dancing costumes
Prokešová, Renata ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
In this bachelor thesis I deal with a particular company whose main business is production of dance costumes. Thesis is divided into two parts, which is theoretical and the other one is practical. Theoretical part includes basis of marketing communication. It focuses on sales promotion, advertising and point of sale communication. The other part focuses on aplication of theoretical knowledge to a practical use in specific company. My bachelor thesis is devoted to a current marketing situation and at the end of this thesis is proposed new marketing campaign.
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The determination of the taxation at alternative solutions of purchasing a property
Plšková, Darina ; Hroníková, Marta (referee) ; Vítková, Eva (advisor)
This thesis is focused on tax issue, witch relates to real property trading. In the theoretical part of the thesis I describe the basic terms and deal with individual tax, which is related to the mentioned tax. In the context of the thesis will be compared to the tax burden for selected model situations that may arise in the sale, purchase or lease of real property. This load will be examined from the point of view of physical persons, to self-employed persons and also legal persons.
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Marketing of Real Estate Agencies
Svoboda, Robert ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The Diploma thesis describes marketing of the real estate agencies. Theoretical part is focused on marketing and real estate agencies. It also provides advices in marketing for model real estate agency. Practical part is focused on analyzing selected options by using WSA method. Then I tried to find out which option has the best rating.
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Válka Winery Nosislav
Radchenko, Mark ; Myslín,, Jiří (referee) ; Boleslavská, Yvona (advisor) ; Kalousek, Miloš (advisor)
On a basis of my project of the second year of bachelor's study on the Faculty of Civil Engineering the following bachelor's thesis is prepared, which goes on to the Documentation for Building Permit and Documentation for Construction. The theme of the work is Family Winery Válka in the village of Nosislav. The bachelor's thesis is the Family Winery Válka. The basic idea of my project was to create a modern wine-making complex and a guest house for people who decided to visit the winery for wine degustation. There were designed objects for production, sales and housing. The Family Winery includes a winemaker's house, a bouquets store, a large warehouse, expedition warehouse, a refuelling hall, a pressing hall, several sheds for storing devices and tractor parking, a house 153 with a brigadier's dressing room, administration and grandmother's apartment. A guest house is situated on a separate land over Masarykova street. The production complex includes warehouses, tank room and pressing machines room. Its structure is made up of steel elements: pillars, beams and trusses. Facades of production buildings are made of wooden cladding and black interlocking metal cladding panels. The buildings have a gable type and shed type of roofs. Other objects have a brick system. The restaurant building is located on the southwest side of the property, has a rectangular ground plan and two above-ground floors. 1st floor is partially embedded into the ground. At the top of the land, there are a number of three residential buildings that constitute a guest house. Each object is more than half a meter above it. In this way they characterize the complicated nature of the land. Objects have a rectangular ground plan, above the entrances there are raised black steel awnings. The roofs of all the buildings are gable and made of black interlocking metal cladding panels, including one of the facades. Other facades are made of wooden cladding.
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Analysis of the Real Estate Market with Catering Facilities in Olomouc
Hoduláková, Michaela ; Hakl, Filip (referee) ; Klika, Pavel (advisor)
The commercial real estate market is constantly changing and some developments can be observed in our approach to it. Like every other market, this market is also dependent on the existence of supply and demand. The diploma thesis "Analysis of the Real Estate Market with Catering Facilities in Olomouc" deals, as the name suggests, with the analysis of the real estate market with catering facilities in the statutory and university city of Olomouc. It solves especially the survey and analysis of the market with a focus on the sale and rental of catering facilities (such as restaurants, bars, pubs, cafes, etc.). Further, based on the analysis of this segment of the real estate market, this thesis determines the factors which influence market prices and market rents and it describes the way of their influence.
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Business Plan of the Company Development
Holinková, Lenka ; Kašpar, Pavel (referee) ; Šimberová, Iveta (advisor)
This thesis presents a business plan for development of trading company. Based on thorough analysis of significant external and internal factors I present the draft of conceptual changes in areas: organizational structure, employee motivation, sales management. Target of changes are increase market share and increase competitiveness. This thesis will serve management as implementation document for the realization of the proposed changes.
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