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Business Plan
Vanžura, Leoš ; Reniers, Petr (referee) ; Kocmanová, Alena (advisor)
The diploma thesis focuses on creating a business plan for constructing and operating nature trails and a pension with associated activities. The pension is going to offer a comfort accommodation, a program for a bad weather, social and sport activities in an attractive tourist and nature area of the Kralický Sněžník close to popular skiing center.
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Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
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Housing market and its financing in Zlín
Karásek, Jiří ; Dvorská, Michaela (referee) ; Ivanička, Koloman (advisor)
This bachelor thesis is focused on the housing market (market for flats) and their financing in the city of Zlin. It is divided into two parts - theoretical and practical. The theoretical part explores basic concepts of living and state concepts of living for the next 8 years. With this is related to the additional support program from the state in the living area. The practical part deals with the housing market in city of Zlín following to the new zoning plan. In conclusion is compiled the concrete financing flat by the help of building savings loan.
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Factors Affecting a Visitors´ Satisfaction in South Bohemia (The Region of Tábor)
BRAGUCA, Andrej
The main target of this bachelor thesis was identification of the factors affecting visitors´ satisfaction in South Bohemia with a focus on the Region of Tábor and evaluating the harmony of their notion with the real state of things. Perception of quantity and quality of the primary and secondary offer of tourism in chosen region from the demand point of view. On the basis of results of the survey, e-mail communication and managed dialogs were suggested measures that could lead to the development of tourism in the Region of Tábor.
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Innovation of a product portfolio using an example of Vysočina region
ČUTKOVÁ, Veronika
The main aim of my bachelor thesis is to evaluate the condition of camps in Vysočina region. The next part of thesis is a situation analysis, as STEP and Porter's five forces model analysis focused on one particular camp in the region. The survey was conducted through questionnaires, which were processed after data collection. For clearer overviews of the camp's owners or operators opinions, there were seven guided interviews with them. The result of the collected information was to create an innovative tourist product. The project was designed to involve visitors in a new trend that is currently gaining worldwide popularity. This is called glamping.
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Cinema services as a market of vertical and horizontal differenciated product
Jakoubek, Jakub ; Koubek, Ivo (advisor) ; Brožová, Dagmar (referee)
This bachelor thesis analyzes cinema market in the Czech Republic. Multiplexes are crushing their competition of regular cinemas in number of spectators and net revenues. The main aim of the thesis is to prove that product differentiation and distance between the competitors are more important than standard relationship: quantity demanded - supplied price. Based on the data from UFD, where can be found information about all cinemas and multiplexes from the years 2006 - 2014, I estimate models using econometric analysis, which examines the effects of the determinants on the cinema demand. The main focus is on distance to the nearest competitor and quality factor. Conclusions of the thesis confirm that vertical differentiation has the biggest effect on the number of spectators and on the other hand, distance to the nearest competitor is not able to explain the damage from a distance. It turns out that the price differential reflects qualitative differences and the distance between the cinemas.
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