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Media image of the Most! series in selected Czech media
Vondrák, Jaroslav ; Vlasák, Zbyněk (advisor) ; Růžička, Daniel (referee)
This bachelor's thesis deals with the media image of the television series Most! It is one of the most successful projects of Czech Television in terms of the number of viewers and the media interest in the series was great. The series was exceptional not only for its viewership but mainly for the topics it presented, such as xenophobia, racism, and gender issues. The story takes place in the North Bohemian town of Most. This thesis will briefly introduce the series itself, its plot, creators, and actors. However, the main part of the thesis consists of quantitative and qualitative content analysis of selected media. The aim of quantitative content analysis is to obtain data on how often and to what extent media wrote about the series, what topics the media most often addressed in connection to the series, and so on. The aim of qualitative content analysis is to analyze selected texts in more detail. Part of the work is also the statement of the creator of the series.
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Analysis of advertising in Czech PC gaming magazines 1998 - 215
Dovole, David ; Vlasák, Zbyněk (advisor) ; Švelch, Jaroslav (referee)
In my work I analyze advertising income in computer gaming magazines Score and Level from August 1998 to January 2015. I find this topic interesting for two reasons: first, I was a longtime reader of both these magazines and second, I worked in one of them for quite a time. My work consists of two parts - theoretical and practical. In the theoretical part I will try to describe the economic situation accompanying the period under review, including the global economic crisis of 2008-2009. I will try to summarize its origin and impacts on the Czech economy as well as the history of gaming journalism in the Czech Republic. In the practical part of the thesis I try to analyze by means of qualitative - quantitative analysis the advertising income in both monitored magazines during the monitored period. Based on the outcomes of this analysis, I will try to draw a context with which it would be possible to evaluate the approach of both magazines to the impacts of the economic crisis and to determine which of them managed to deal better with the crisis.
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Media image of Catalan crisis in Czech Republic
März, Michäel ; Vlasák, Zbyněk (advisor) ; Miessler, Jan (referee)
The bachelor thesis Media image of Catalan crisis in Czech Republic is focused on media coverage of events related to the Catalan independence referendum in autumn 2017. Specifically, it focuses on the period of its second half, while the subject of the analysis is a sample of 301 articles published by iDNES.cz, iROZHLAS.cz and Parlamentní listy. The research is based on quantitative content analysis theory, which studies how much the selected media informed about the Catalan crisis and how this space changed over time. It was also interested in the thematic context of the event and which personalities were most mentioned in connection with the topic. For a more detailed analysis of space given to the individual parties of the conflict, the quotes published by each medium were also analyzed. The last part of the analysis consists of the mentioned reasons of growing Catalan emancipation and the Catalan crisis in general.
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A comparion of Czech and Slovak blogs as a marketing tool
Ježková, Nikola ; Vlasák, Zbyněk (advisor) ; Zezulková, Markéta (referee)
This bachelor thesis Comparison of Czech and Slovak blogs as a marketing tools examines personal internet blogs. In this work is crucial qualitative research method which is performed in several Czech and Slovak selected bloggers. All these bloggers are represent or represented by the czech agency Elite Bloggers. The goal is to show how marketing communication differs in the Czech Republic and Slovakia and what position the bloggers have in their countries. Similarly, cooperation with companies that appear on both markets will be compared. Finally, the actual numbers of readers and followers on social networks will be used for the final comparison. For the sake of timeliness, the period under review is the current year of 2018. This is mainly due to the ever-increasing range of individual bloges. The theoretical part deals first with the Internet, which is dissected from history to the present. And also the blogs themselves, which are the main topic of the work. It is explained the concept, the species and the critical view. The empirical part is mainly a questionnaire survey, a presentation of individual bloggers and companies working with them, a personal interview with the CEO of Elite Bloggers, and emphasis is placed on other elements that can compare the Slovak and Czech blogger world.
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Reflection of ČSSD and ANO movement in the media before the election to the Chamber of Deputies in October 2017
Žáčková, Barbara ; Vlasák, Zbyněk (advisor) ; Vysloužilová, Kristýna (referee)
This bachelor thesis is a reflection on the ČSSD and the ANO movement and it analyses both political entities in the Czech press during the two months prior to the election to the Chamber of Deputies in October 2017. These two political entities were chosen because they were leading in the opinion polls in April 2017. The theoretical part presents the political system of the Czech Republic, both political entities, their election programmes for the election in October and their history. For a better understanding of the context of the election, some important events which happened prior to the election are mentioned. Further, the theoretical part describes the previous election to the Chamber of Deputies and media theory. The practical part presents the dailies chosen for the analysis - Blesk, Hospodářské noviny, Mladá fronta DNES and Právo. Further, the practical part describes the methodology used in the quantitative analysis; the focus was on news, not on opinion journalism. In the analysis, the objectivity of the articles, the space dedicated to both entities and politicians and the criticism were examined. The practical part describes the data in tables and graphs, offers their interpretation and conclusion and also, the final result of the election is mentioned.
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Advertising within weekly publications in times of the economic crisis 2007-2011
Tůmová, Michala ; Vlasák, Zbyněk (advisor) ; Zápotocký, Jan (referee)
This bachelor thesis Advertising within weekly publications in times of the economic crisis 2007-2011 uses quantitative content method to figure out frequency of advertisement placed by economic subjects in weekly magazines Respekt, Reflex and Týden. Time range was set from June 2007 to June 2011. The goal of this thesis is to ascertain behavior of these economic subjects before the crisis, in it's early period until the half of it. Theoretical part brings the explanation of the cause of the financial crisis, explains relations between advertisement and media, describes the evolution of chosen periodicals and introduces readers to used research method. Empirical part presents and illustrates obtained data which leads to conclusions. The appraisal of the study helped to make clear conclusions that proves the impact of financial crisis on economical subjects.
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Construction of national identity in Eurovision Song Contest: case study
Bičíková, Zuzana ; Reifová, Irena (advisor) ; Vlasák, Zbyněk (referee)
The diploma thesis Construction of National Identity in Eurovision Song Contest: Case Study analyses the ways and forms of shaping the Czech national identity in the Eurovision Song Contest, the largest and most watched international festival of popular music in the world. In particular, the thesis aims to identify the manifestation of identity and self-presentation of the Czech Republic from the point of view of a media institution, in the national selection, in the form of the entry itself, in postcards and video clips as well as through voting and viewer ratings. These findings were attained by the combination of three research methods, namely semi-structured interviews with media professionals, qualitative content analyses of audio- visual materials and secondary data analysis. The theoretical framework presents basic concepts of identity formation and nationalism, and provides an in-depth presentation of the Eurovision Song Contest from geopolitical and sociocultural perspectives. The thesis outlines the historical development of the competition with regard to the political and cultural ideas it aims to endorse, and explains the development of participation with special focus on eastward expansion. Several examples of self- presentation and identity construction of other countries within the...
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