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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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Hans Krása: Brundibár - an Inspirational Resource for Project Education in Musical Dramatic Education in the Primary School
Pajkrtová, Jana ; Bělohlávková, Petra (advisor) ; Váňová, Hana (referee)
TITLE: Hans Krása: Brundibár - an Inspirational Resource for Project Education in Musical Dramatic Education in the Primary School AUTHOR: Jana Pajkrtová DEPARTMENT: Department Music Education SUPERVISOR: PhDr. Petra B lohlávková, Ph.D. ABSTRACT: Diploma Thesis Hans Krása: Brundibár - an inspirational source for project teaching in musical dramatic education at primary school is focused on comparing different concepts and conducting of the opera and creating its own authorial realization in the form of a school project with a focus on drama education. In the short form of the reader, she acquaints her with the background of the opera, the creator of the opera, the content and the vocal and instrumental cast. It brings information about the eight Brundibár productions - whether renowned bodies (Disman Children's Radio Ensemble, Children's Choir Kantiléna, Children's Opera Prague, Pilsen Children's Choir), as well as regular ensembles from Primary or Primary Art Schools (ZUŠ F. X. Richtera in Holešov, ZUŠ F. A. Šporka in Jarom , ZŠ Dukelská in eské Bud jovice, ZŠ Merhautova a ZŠ nám stí 28. íjna in Brno). The main chapter of the work offers a detailed description of the school project, the core of which is the life story of the composer Hans Krása in connection with his children's opera Brundibár. The main...
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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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Proposal for Change of the Marketing Mix of a Family Hotel
Pajkrtová, Jana ; Gottfried, Petra (referee) ; Mráček, Pavel (advisor)
This bachelor thesis is about marketing mix of a family hotel in Špindlerův Mlýn. Theoretical part contains explanation of marketing. marketing mix and his partial tools, marketing of services and marketing in the hotel industry. Practical part contains description of hotel Sněžka. There will be analysis of marketing makro and marketing mikro and marketing mix. Based on former analyzes will be created summary analysis using conception of SWOT analysis. Based on summary analysis will be devised suitable improvement proposal.
|
|
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Hans Krása: Brundibár - an Inspirational Resource for Project Education in Musical Dramatic Education in the Primary School
Pajkrtová, Jana ; Bělohlávková, Petra (advisor) ; Váňová, Hana (referee)
TITLE: Hans Krása: Brundibár - an Inspirational Resource for Project Education in Musical Dramatic Education in the Primary School AUTHOR: Jana Pajkrtová DEPARTMENT: Department Music Education SUPERVISOR: PhDr. Petra B lohlávková, Ph.D. ABSTRACT: Diploma Thesis Hans Krása: Brundibár - an inspirational source for project teaching in musical dramatic education at primary school is focused on comparing different concepts and conducting of the opera and creating its own authorial realization in the form of a school project with a focus on drama education. In the short form of the reader, she acquaints her with the background of the opera, the creator of the opera, the content and the vocal and instrumental cast. It brings information about the eight Brundibár productions - whether renowned bodies (Disman Children's Radio Ensemble, Children's Choir Kantiléna, Children's Opera Prague, Pilsen Children's Choir), as well as regular ensembles from Primary or Primary Art Schools (ZUŠ F. X. Richtera in Holešov, ZUŠ F. A. Šporka in Jarom , ZŠ Dukelská in eské Bud jovice, ZŠ Merhautova a ZŠ nám stí 28. íjna in Brno). The main chapter of the work offers a detailed description of the school project, the core of which is the life story of the composer Hans Krása in connection with his children's opera Brundibár. The main...
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