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Documentary work and its existence outside of the cinema and tv screens
Šafer, Kryštof ; OUKROPEC, Petr (advisor) ; ŠUSTER, Jan (referee)
In the bachelors thesis titled Documentary work and its existence outside of the cinema and tv screens I am showing options, which new media and technologies brought to the work of the documentarists. I am showing here new ways of the documentary creation using the digital technologies, which are working with metadatas. Expanded metadatas, which contains information about the shot material, carry with itself key information about the film for its future distribution and follow up work with the title, mainly using the internet search. Examples are being shown about sharing the documentary films via new appearing videoplatforms. One of the overlooked areas is also the using of the filmed material in the education process. Digital technologies brought new challenges also to the film archiving.
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Czech Television after 2012
Papalová, Tereza ; OUKROPEC, Petr (advisor) ; SVOBODA, Otakar (referee)
At the end of 2011, there was Petr Dvořák named as the new CEO of Czech public television. His goal was - among other things - to change the development and production in the ČT and reintroduce a system of creative groups, as they were years ago.
Majority of graduated students from production department sooner or later come across public television production in the Czech Television. The aim of this work is to explore the main and most visible changes, that Petr Dvořák with his management introduced, and to familiarize the reader with the new ways of development and production of programs in ČT.
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The Profile of HBO with a Focus on the Original Programming in Czech Republic and Possibilities of Cooperation
Pešula, Tomáš ; OUKROPEC, Petr (advisor) ; MYSLÍK, Václav (referee)
Profile of HBO (Home Box Office Inc) - premium cable and satelite network marked as quality television. Reflecting on HBO within a broader context of the TV medium transformation as a result of postmodern thinking, technological innovations, viewer´s education and the evolution of the audience in the third television era. The emergence, development and expansion of HBO in the United States, Europe and especially in Czech Republic. Analyzing HBO´s original programming and its deliberate differentiation from contemporary original content of broadcasting networks. Examining the long term production purpose of the company, its development, targeted group of viewers, contribution to the culture and cinematography and exploring the possibilities of cooperation. Focusing on the HBO operating principles, its political and economical proceeding, strategy, communication and promotional devices, creative approach and technological innovations towards the future.
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Alternative forms of film distribution in Czech Republic
Květová, Kristýna ; OUKROPEC, Petr (advisor) ; DANIELIS, Aleš (referee)
The aim of this bachelor thesis is to describe already existing system and different forms of alternative film distribution in Czech Republic in particular distribution companies, which (according to the author) has an alternative film distribution approach. The aim is also to define the very concept of alternative distribution in comparison with mainstream distribution; to define the terms of arthouse or art and auteur film, but also to think about the current state of film distribution, about specific examples of release or presentation of particular films from author's sphere of interest. The thesis should also study the subject of event distribution, as a way of distribution of films that do not have a sufficiently strong audience base, and related marketing. The effort is also to find missing trends at the market and think about the meaning of new approaches and their impact to the audience. The aim is also to compare the different types and approaches to distribution that operate in the Czech Republic and to analyse specific examples of such approaches, also with regard to audience success.
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Dramaturgy of art distributors
Lísalová, Anna ; OUKROPEC, Petr (advisor) ; Horák, Petr (referee)
The aim of my bachelors thesis is to find and describe the dramaturgy of four Czech distributors: Czech Film Club Association, Aerofilms, Artcam and CinemArt, which bring the art movies into the cinema regularly. I will also focus on the comparison of these distributors that will be distinguished on many layers. In the first part of the thesis I will define the term ?art film? from the nowadays and historical perspective. As next I will describe the history and the character of each of the companies. The main part will be the analysis of films distributed in 2012 and the comparison of the distributors. The last part will show the distribution costs, audience success, the distribution company position on Czech market and its vision for the future.
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Marketing strategies in the development stage of a film project
Sedláčková, Dagmar ; OUKROPEC, Petr (advisor) ; VLACH, Jiří (referee)
The bachelor thesis is concerned with the marketing strategies in the development stage of a film. Its aim is to describe the substeps which a film producer should take in the course of the development in order to provide possibly the best conditions for its realization and production and to succeed on the European film market. Individual chapters focus on film marketing from the development of the original idea to the screenplay until its presentation to the target audience, in this stage the film professionals. In the conclusion I will address the issue of how these producer's activities and operations are positioned in the context of the ordinary practice in the Czech Republic.
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DCP and Change Distribution
Žaloudková, Klára ; OUKROPEC, Petr (advisor) ; Horák, Petr (referee)
The goal of this paper is to inform about the changes in film industry that have come with digitalization. Simplified- change distribution after DCP entrance. The development of digitalization took gradually ten years. There was a great discussion about digitalization, because it involved social and media area and telecast at all. After then, digitalization was not a choice, it became a necessity. Digitalization burst after 2009 in its full strength and this was because of increasing popularity of 3D movies, which speeded up the process. I write about the anticipated trends in the future.
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New perspectives in distribution of Czech Documentary Films - digital distribution DCI and VOD platforms
Kinkalová, Barbora ; Rezková, Hana (advisor) ; Oukropec, Petr (referee)
This thesis examines new possibilities in film distribution from the point of view of documentary films. It occupies with the fact what could the coming system of digital distribution in the DCI standard and also the possibility of distributing the films by the means of video on demand (VoD) portals bring. The work is divided into two main circles.
The first part starts with a brief description of the progress of the theaters digitalisation till present days. Then it comes to the topic of actual functioning of digital DCI distribution and to the definite cases of documents, that were distributed this way in the first half of the 2010. It also speaks about the leading role of the Ministery of Culture of the Czech Republic and its Media and Audiovision Department. Further it describes the changes, which the new system brings, from the three main points of view ? from the perspective of theatres, distributors and producers. At the end this first part deals with new trends in marketing of documentary films, which is in a tight connection with coming digitalisation and the need of target marketing.
The second part of the thesis beginns with the description of the functioning of the VoD portals. It speaks about legislative system, the topic of territories, engaging the VoD servers to the distribution chain and the form of the support by the means of the EU programme MEDIA. In a detailed way, it examines than the work of eight definite foreign VoD portals, which specialize in showing the documents only, or together with other kinds of film. The Czech docalliancefilms.com is the last one from the described portals. At the conclusion, the thesis deals with the summary of the contemporary situation in the VoD portals field and hypothesis for the future. It tries to define the possible future trends in the progress of this way of distribution.
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Specifics, Strategy and Creative Approach in PR at Current Czech Debuts
Melichar, Martin ; Oukropec, Petr (advisor) ; Borovan, Pavel (referee)
Specifics, Strategy and Creative Approach in PR at Current Czech Debuts? aims to study the area of Media Campaign of cinematography in Czech Republic. The reader should get a comprehensive survey how to create this kind of campaign in CR. Due to the number of films produced year round in our area, I focused on two Czech debuts, which were premiered at the end of 2009. This is Desperate of the director Jitka Rudolfová and Deuce from the director Jaroslav Fuit. Each of them worked with different budgets and campaign concepts. The thesis is also trying a brief glimpse into the future of media campaigns.
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