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Risks in Marketing Communication Management
Ježková, Jaroslava ; Novák,, Petr (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.
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Phrasemes in the work by M. Viewegh and their Czech Translations. A Corpus Analysis.
Ježková, Jaroslava ; Vachková, Marie (advisor) ; Berglová, Eva (referee)
This thesis deals with contrastive phraseology. It compares the use of phrasemes in the work by M. Viewegh and their German translations, with focus on somatic phrasemes. The thesis is conceived as a corpus analysis. For the purpose of the thesis was chosen three Vieweghs texts and their German translations from the InterCorp corpus for comparison. InterCorp is a parallel corpus that was created at the Institute of the Czech National Corpus at the Faculty of Arts, Charles University in Prague. The object of the work is to describe differences or correspondences in the use of somatic phrasemes in the work by Viewegh and its German translations. KEYWORDS: Contrastive phraseology, phraseme, phraseologism, collocation, somatic phraseme, Viewegh, German translation, parallel corpus InterCorp, corpus analysis
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Risks in Marketing Communication Management
Ježková, Jaroslava ; Novák,, Petr (referee) ; Schüller, David (advisor)
This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.
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Selected Aspects of Sharing Economy with emphasis on Airbnb and Uber
Ježková, Jaroslava ; Hraba, Zdeněk (advisor) ; Charvátová, Dagmar (referee)
This thesis deals with a subject of collaboration economy and it aims at two of its representatives in particular, Airbnb and Uber. My focus targets at current status in terms of established or missing regulation and mapping of up to date trends for regulation to be developed or to be improved in contrast to what has already set. Simultaneously, there is described its functional system and familiarization with them for a potential user. At least but not last, one of the goals is to clarify why new representatives as Uber or Airbnb might be spotted controversial. It is observed that current legal status of collaborative economy does not reflect its ability to share a global market and its potential regulation from government point of view has become likely. However, politician opinions on how this regulation should look like vary. Nevertheless what may be found identical in those opinions is that there is no will collaborative economy to be repressed however, rules and limits should be clearly stated. Expansion of digital technologies and its relation to collaborative economy growth was hardly predictable. For traditional services, for instance, taxi drivers, rules and limits are very restrictive regardless modern social and technological situation does not require such a strict limits since modern...
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Phrasemes in a Bilingual Dictionary
Ježková, Jaroslava ; Vachková, Marie (advisor) ; Hejhalová, Věra (referee)
This thesis deals with area of set phrasemes processing in dictionary, specifically processing of somatisms. The thesis consists of theoretical and practical part. The aim of theoretical part is phraseology in general, phrasemes (occasionally phraseologisms) and their application in Czech and German linguistics. Field of phrasemes like somatisms in order to language unit character is taken into account in the first section as well as dependence of phrasemes like their meaning explanation on the context in which they appear. Furthermore, there are listed and described main phrasemes characteristics which distinguish them from other language phenomenons. Conclusion of theoretical part analyzes area of corpus linguistics and its application based on corpus and co-occurrence analysis. Built on first part of thesis, practical part deals with processing of somatisms in bilingual dictionary particularly in lexicography point of view whereas proposal of specific solutions are given. As the attachment there are processed results of search into database input which may be considered as a part of bilingual dictionary. Keywords: phrasem, bilingual dictionary, corpus lexicography, corpus analysis, somatism
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Phrasemes in the work by M. Viewegh and their Czech Translations. A Corpus Analysis.
Ježková, Jaroslava ; Vachková, Marie (advisor) ; Berglová, Eva (referee)
This thesis deals with contrastive phraseology. It compares the use of phrasemes in the work by M. Viewegh and their German translations, with focus on somatic phrasemes. The thesis is conceived as a corpus analysis. For the purpose of the thesis was chosen three Vieweghs texts and their German translations from the InterCorp corpus for comparison. InterCorp is a parallel corpus that was created at the Institute of the Czech National Corpus at the Faculty of Arts, Charles University in Prague. The object of the work is to describe differences or correspondences in the use of somatic phrasemes in the work by Viewegh and its German translations. KEYWORDS: Contrastive phraseology, phraseme, phraseologism, collocation, somatic phraseme, Viewegh, German translation, parallel corpus InterCorp, corpus analysis
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