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Marketing Communication of The Brno House of Arts in 2007-2011
Jelínková, Adéla ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis aims to analyze the marketing communication of the Brno House of Arts from 2007 to 2011. The Brno House of Arts is one of the most important cultural institutions in Moravian region but the number of visitors decreases from year to year. The hypothesis is that underdeveloped communication strategy of the institution contributes to this unfavourable situation. One chapter is dedicated to the analysis of communication strategies of the closest gallery's competitors - Moravian Gallery and Wannieck Gallery. The core of the work is in the detailed description of the institution's communication mix with focus on its visual identity created in 2008. Evaluation of the gallery's marketing activities is based on adequate academic writing. Wide variety of relating pictures can be found in the appendix. Research conducted by the author explores knowledge and image of the Brno House of Arts in the public. The thesis is concluded with the summary of the communication activities of the institution and strives to answer whether they support its mission and vision positioning the gallery among prestigious European galleries.
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The impact of colostomy on the patient's life
JELÍNKOVÁ, Adéla
This bachelor thesis is focused on the problems of colostomy patients, especially on changes in life from previous life without the colostomy. The aim of this work was to find out what changes occur in life of patients with colostomy. To achieve the goal, we used a high-quality research survey that was conducted through semi-structured interviews with colostomy patients and stomist nurses. In the research, we found many facts about the changes in the lives of these patients. There have been changes mainly in their social life, eating habits, defecation; fewer changes have occurred in the social sphere, including jobs, sporting activities, hobbies and even travel. From interviews with patients, we have also confirmed the complications that appears after establishment of colostomy. These were particularly early complications, especially of the skin nature (redness, soreness, skin maceration, rash). Another, very fundamental change in life of these patients has been the treatment of colostomy. With this change, patients are helped by a stomist nurse who helps them with choosing stomic aids and teaches them how to take care of colostomy on their own. From interviews with stomic nurses, we learned about changes in the psyche. Patients experience depression, embarassement, inferiority complex and social isolation. The help of patient's family is very important while helping with these issues. The elaboration of this work created a clear material for seminars of health workers, especially nurses.
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Marketing Communication of The Brno House of Arts in 2007-2011
Jelínková, Adéla ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis aims to analyze the marketing communication of the Brno House of Arts from 2007 to 2011. The Brno House of Arts is one of the most important cultural institutions in Moravian region but the number of visitors decreases from year to year. The hypothesis is that underdeveloped communication strategy of the institution contributes to this unfavourable situation. One chapter is dedicated to the analysis of communication strategies of the closest gallery's competitors - Moravian Gallery and Wannieck Gallery. The core of the work is in the detailed description of the institution's communication mix with focus on its visual identity created in 2008. Evaluation of the gallery's marketing activities is based on adequate academic writing. Wide variety of relating pictures can be found in the appendix. Research conducted by the author explores knowledge and image of the Brno House of Arts in the public. The thesis is concluded with the summary of the communication activities of the institution and strives to answer whether they support its mission and vision positioning the gallery among prestigious European galleries.
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Online Communication Analysis of the Czech Centres and Proposal for a New Online Communication Strategy
Jelínková, Adéla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The diploma thesis aims to analyze the online communication of the Czech Centres and propose a new strategy of its online communications. The theoretical part is focused on the usage of different internet marketing techniques, popular online communication channels and new trends in this field. Principles of cultural diplomacy are explained briefly to reveal the background and the mission of the Czech Centres. The core of the work is in the detailed description of the institution's online communication mix and analysis of its main competitors -- Slovakian, Polish and Hungarian Institutes. Research conducted by the author explores the attitude and opinion of employees on related topics. The thesis is concluded with the SWOT analysis and proposal for a new strategy of online communication. It sets goals, target groups and based on that suggest changes in the usage of online communication channels. The thesis strives to answer where the current position of the Czech Centres in the online world is and suggests improving it by strategic use of online channels, web redesign and increased activity on social networks.
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Image of woman in the novels of Benoîte Groult
JELÍNKOVÁ, Adéla
This thesis focused on the French female writer Benoîte Groult studies the influence of her life and her feministic attitudes on her literary work. The work is divided into two parts, a theoretical and a practical one. The first part describes individual stages in the evolution of the feminist movement in France. In addition it contains Groult´s biography, the beginnings of her writing career, and her involvement in feminist events in France in the latter half of the 20th century. The practical part consists of analyses of two of her novels. It primarily focuses on the characteristics of the main female characters of these books and their relationships to their environment. The aim of this research is to find out through these analyses whether and how Groult?s feminist attitudes are reflected in her work and to what extent they are inspired by her life.
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Website Analysis of the Czechtourism and the Ministry of Foreign Affairs Focused on Tourism
Jelínková, Adéla ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main theme of this bachelor thesis is the analysis of web pages www.czech.cz and www.czechtourism.com. The analysis is focused on the impact on the Czech Republic's image. Terms related to the internet marketing, the theory of brand and image are explained in the thesis. The current presentation of the Czech Republic and the creation of the Czech corporate identity are described. Practical contribution of the thesis is the website analysis. Finally, the review of the web pages impact on the image of the Czech Republic as an attractive tourist destination is made.
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