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Business Plan
Radošinská, Jana ; Dvořák, Jiří (advisor) ; Kovář, František (referee)
Diploma thesis deals with the processing of a business plan to establish a tour operator, which will offer tours to Puerto Rico. Thesis is divided into theoretical and practical part. The theoretical part explains what is business and related terms. Defines the tourism business and the procedure for the establishment of tour operators. There are also theoretically explained individual chapters of a business plan. The practical part is dedicated to the establishment of tour operator, where is proceeded by individual chapters business plan, which are explained in the theoretical part.
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Strategic Analysis of an Enterprise
Pannyová, Lenka ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
Diploma thesis deals with strategic analysis of an enterprise. The theoretical part is devoted to an introduction to strategic management, basic concepts and analyzes of selected external and internal environment. The practical part is focused on the application analyzes referred to in the first part of the thesis. The aim of this thesis is to carry out a strategic analysis of cafe FotoCafé. Results of the analysis help to evaluate the current status of the cafe on the market in Jindrichuv Hradec. The evaluation of current strategy of the cafe is also based on these results. The analysis revealed some shortcomings and weaknesses in operation of cafe. Part of the conclusion is a proposal about operation of cafe in the future.
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Strategic Analysis of an Enterprise
Doležalová, Kateřina ; Dvořák, Jiří (advisor) ; Trachta, Václav (referee)
The theme of this thesis is "Strategic analysis of the company." The aim is to use theoretical knowledge about each step in the strategic analysis and apply them to chosen organization. The first part describes the basic steps of strategic analysis and selected methods used for internal and external analysis. In the practical part, they are applied to the selected method and a strategic analysis of the internal and external environment of the selected company. From the information that has been obtained from the individual analysis was compiled summary matrix SWOT analysis.
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THE INFLUENCE OF CONSOLIDATION PROCEDURE PARAMETERS ON COMPACTION OF AL POWDER
Lowe, T. C. ; Kunčická, L. ; Kocich, R. ; Davis, C. F. ; Hlaváč, L. ; Dvořák, Jiří
The influence of different consolidation procedures on compaction of Al powders was evaluated. Powder preparation procedures consisted of selection of particle size distribution, cold isostatic pressing (CIP), and vacuum sintering. Processing parameters investigated included the number of compression steps, compression pressure, and sintering temperature and time. Densities of the samples after compression and also after sintering were measured and compared. The overall oxygen content was analysed using by Energy Dispersive Spectroscopy. Phase composition was determined using X-ray. Microhardness measurements were performed to evaluate the degree of compaction. Double-step CIP at 200+300 MPa and subsequent sintering at 500°C for 60 min produced the best combination of properties from all the consolidation technologies of Al particles. Of the particle size ranges studies, those with diameters between 20 and 45 μm produced the best results. Aluminum oxide was present in the structure after all the processing treatments.
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The performance management and the strategic management of innovative companies
Beran, Jiří ; Neumaierová, Inka (advisor) ; Švejda, Pavel (referee) ; Šefl, Pavel (referee) ; Dvořák, Jiří (referee)
The thesis deals with the management of Czech companies operating in the market areas where frequent innovations are crucial for long term success. The theoretical part of the thesis focuses on the techniques available for strategic management and the management of innovations. On this theoretical background the research part is based. It contains the results of own survey carried out in the selected Czech companies, presented in the context of strategic management and innovation management theory. The method of structured interview with owners or top management members was chosen for research. The interview deals mostly with the areas of strategic management and the management of innovations. The information derived from the structured interview is combined with the economic results of company. Consequently, the relations between techniques and results are found. The thesis also contains the list of five recommendations that, based on research, can be useful for managers.
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Key Factors of Successful Niche Market Strategy in Czech Republic
Pavlíková, Martina ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The diploma thesis deals with the niche market strategy as one of the marketing strategies used mainly among small and medium-sized companies. The aim of the thesis is to analyze successful Czech firms that indicate the occurrence of characteristics of the studied direction, and to determine the key factors that influenced their success. In the research, primary data obtained through on-line questionnaires and interviews with company representatives as well as secondary data downloaded from the Internet were used.
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Blue Ocean Strategy
Reiman, Yuliya ; Svoboda, Petr (advisor) ; Dvořák, Jiří (referee)
The subject of my bachelor's thesis is "Blue Ocean Strategy". The main goal of this work is to explain the problems of Blue Ocean Strategy, which is the actual trend in the market. The thesis is divided into two parts. The first part describes what it is competitiveness, competitive advantage, Porter's five forces model and its competitive strategies further build on the Blue Ocean Strategy, value innovation, analytical tools and system framework of strategy and attributes that well-developed Blue Ocean Strategy must have. In the practical part then I will focus on the application of Blue Ocean Strategy on the example of the emerging sports center in the Jindrichuv Hradec, using analytical tools and system frameworks of this strategy.
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Money Illusion and Sunk Costs
Javor, Matúš ; Musil, Martin (advisor) ; Dvořák, Jiří (referee)
Bachelor thesis on the topic Money Illusion and Sunk Costs deals with irrational behaviour of individuals, or more precisely with effects, which cause such behaviour. Namely, it is the case of phenomenons of money illusion and taking sunk costs into account. The main purpose of the thesis is to summarize theoretical knowledge about the phenomenons and subsequently, using the experiment, apply and verify gained theoretical knowledge on representative sample of individuals.
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Possibilities of a Domestic Company Expansion Abroad
Svobodová, Lucie ; Dvořák, Jiří (advisor) ; Tripes, Stanislav (referee)
The aim of the thesis is the evaluation of the opportunity of a small Czech brewery to enter the market in the United Kingdom. To analyze the environment and the situation in the United Kingdom is used 4C method, which is aimed to explore the UK market in terms of national characteristics, customers, competitors and costs. After that on the basis of this analysis to evaluate, or recommend a brewery expansion into the UK market.
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