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Influencers and marketing strategies
Beneš, Jan Matyáš ; Syřiště, Ivo (advisor) ; Duschinská, Karolina (referee)
This bachelor thesis focuses on influencers of children, advertising, and persuasion, mainly in the internet environment and on marketing and sociological-psychological strategies affecting the child population and others. It deals with the ways that marketers use to persuade clients to buy and to communicate. Part of the thesis is an essential description of influencers targeting children, an analysis of selected social networks, and making money on social networks. KEYWORDS Children influencers, persuasion, strategies of influencers, advertisement, marketing
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Communication methods of teachers at lower secondary school in relation to dialogic teaching
Votický, Petr ; Duschinská, Karolina (advisor) ; High, Radka (referee)
The diploma thesis analyzes the level of some communication methods of teachers at the second level of elementary school, which should lead to improved and more balanced mutual communication. The essence and goal of the work is to examine the presence of dialogic teaching of selected teachers. The work will offer an interesting comparison of theories with real findings. In the theoretical part, I describe and reflect on the use of communication forms using elements of dialogic teaching. I introduce and explain the elements that, according to the expert, lead to stimulation, engagement of students' thinking, which influence their learning and understanding. Dialogic teaching differs from the classic IRF structure in the teacher-student approach using question work and feedback in the learning process. I am looking for some answers to the questions of what communication factors influence student learning through teacher communication. I describe theoretical principles, selected examples, methods and their subsequent results when used in practice or research. At the same time, I present the advantages and reasons for use. In the practical part, through qualitative research, I analyze audio recordings from classes and interviews with teachers and students. I distinguished between open and closed...
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Pupil's motivation to learn during distance learning
Topinková, Jana ; High, Radka (advisor) ; Duschinská, Karolina (referee)
This diploma thesis deals with the issue of student motivation during distance learning. This form of education is becoming a common form of teaching due to the cyclical recurrence of the Covid-19 pandemic. In the theoretical part, I focus on defining motivation as a key tool for student's learning, its distribution and selected theories. I focused mainly on the motivational theory the psychoanalyst Sigmund Freud and Murray's theory of needs. In addition to the general definition of motivation, I deal directly with the motivation of pupils in teaching. In the next chapter I mention the specifics of distance education and focus on its positives and negatives. And not only from the point of view of the cantors, but above all also of the pupils themselves. In addition to forms of distance learning, I also introduce readers to the most well- known platforms that enable distance learning. The practical part is devoted to a survey that I conducted last school year among my 7th graders. I analyze the obtained data on the basis of a group discussion with pupils, which took place in May last year. As a basis for this discussion, I used the stylistic work of students in which, from their point of view, they had to evaluate the pros and cons of distance education. I compare the obtained data with already...
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Childrens tolerance for advertisements
Rosenbaumová, Petra ; Syřiště, Ivo (advisor) ; Duschinská, Karolina (referee)
The content of this bachelor's thesis is the analysis of advertising communication as the phenomena of contemporary world, especially in the relation to target group of children. The work focuses on the television being the most effective advertising medium. The theoretical part firstly deals with characterizing of the television medium, then it specifies television as the tool of advertising communication. Subsequently, the work concentrates on the advertising itself, its goals and specifics. The attention is also paid to child addressees and legislative and ethical precautions that protect them in the area of advertisement. The work specifically focuses on the level of child's tolerance to television advertisement and on the basis of qualitative research, it evaluates the child's knowledge of advertisement and what they mind about it.
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