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Czech bibliophile in the early 21st century
Žižková, Zuzana ; Římanová, Radka (advisor) ; Šmejkalová, Jiřina (referee)
The aim of this diploma thesis is to introduce the phenomenon of rare books and artist's book, their place in the domestic book production and the subjects that deal with their creation and publishing. In addition to publishing houses, also associations are introduced in the thesis, including universities, where numerous projects devoted to the artist's book are created. The current situation of rare books and artist's books is also reflected through exhibitions, competitions or fairs that focus on this topic. Reports on rare books and artist's books in the media provide feedback on how society is aware of and informed about this type of book production and how the society perceives it. Key words rare books, artist's book, Czech Bibliophile Association, Teapot s.r.o., Aulos, Trigon, The Most Beautiful Czech Books of the Year, The Most Beautiful Books of the World, rare books in the media
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An assessment of shopping atmosphere of selected chemist chains
Schenková, Štěpánka ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee)
This bachelor thesis deals with an assesment of shopping atmosphere of two drugstores. The first drugstore is dm markt s.r.o. and the second one is Rossmann. Both drugstores are located in Prague in Vrsovice. The thesis is divided into three chapters. The first chapter describes the theory of shopping atmosphere and the selected method of comparison, the second chapter describes the chemist chains dm markt and Rossmann and their services and the third chapter deals with an assesment of shopping atmosphere of both drugstores, a questionnaire survey among the customers and the final assessment.
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Issues and analysis of communications of the Ministry of Defence
Hanzlíková, Veronika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
Ministry of Defence of the Czech Republic is the central body of state administration in particular for ensuring the defense of the Czech Republic, the Czech Army management and military areas control. There is a need of a sophisticated system of communication to be able to promote resort interests, to build a positive image of the Minister, the Ministry and Army, to inform about changes in the MoD and for effective communication within such numerous department. For this reason it is necessary to pay close attention to the creation of communication strategy. The aim of the thesis is to familiarize with the marketing communication mix focused on the public sector, to introduce the issues of marketing communications of the Ministry of Defence and to analyze the effectiveness of one of the tools used by the MoD for internal communication -- the military journals A report -- including the final recommendations.
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Aid to developing countries and the role of commercial communications
Kopecká, Monika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
The developing world presents many questions which are explored by different scientific disciplines and fields in an effort to find sustainable solutions to problems that are defined in the MDGs. Even the marketing and commercial communications brings many creative and effective solutions in order to help achieve these goals. The primary aim of this thesis is to identify the different types of development assistance provided by various subjects of our society, to characterize the market from the perspective of developing marketing strategies and to analyze the potential of selected tools of commercial communications in creating sustainable solutions to development problems. Communication for Development which is based on global partnership has the potential to accelerate the achievement of term and measurable development goals and presented work tries to demonstrate it through many examples.
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Specifics of marketing communication in the German market
Žižková, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The master thesis deals with the analysis of marketing communication in the German market. It describes its specifics and demostrates them on the example of chosen market segment. The main task is to define marketing communication within marketing mix and to analyze its main trends. Next objective is to describe German consumer, his attitude to brands and advertising. The thesis focuses on media mix and legal regulation of advertising in the German market. In the last part there is mentioned marketing communication in the car industry and the example of marketing techniques of the car factory BMW.
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