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Reporting of global crisis events in Czech print media based on example of Swine Flu
Černá, Lucie ; Kraus, Jiří (advisor) ; Klabíková Rábová, Tereza (referee)
This Diploma thesis deals with some aspects of four chosen Czech daily newspapers referring about the outbreak and early development of events connected with one of the latest significant global crisis - the swine flu, which had broken out in 2009. The theoretical part of the thesis deals with some characteristics of crisis and basic concepts, which might be associated with their media coverage. In the practical part, it deals with the way, how the Czech dailies covered first two weeks of spreading of the disease. At the beginning, the thesis introduces a quantitative profile of the analyzed sample and shows both physical and verbal range of it. The second part is focused on the main topics, which were chosen by all daily newspapers to refer about the swine flu. Those, which did not make it to the main thematic line presented before, are also shortly mentioned in the chapter. In the third part, the thesis follows the main motives appearing in the images that accompanied the news with the chosen topic and also discovers how the disease was "objectified". Finally, language analysis discovering some specific subjective language characteristics referring to a potential personal opinion included by individual authors, or the way how the authors dealt with the coverage of the potential future development...
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The Development of Graphic Transformation of the Respekt Weekly Newspaper during the years 1990 - 2007
Černá, Lucie ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
Bachelor's thesis "The Development of Graphic Transformation of the Respekt Weekly Newspaper during the years 1990 - 2007" deals with the concrete design changes, which could be noticed during the particular periods in history of the Respekt Weekly Newspaper. The purpose of this thesis is to outline, which particular design instruments were used by single graphic studios to achieve attractive, lucid and structural layout of this periodical. The thesis focuses on the layout of the front page, and on the other pages it observes among others typeface applied, layout of page heading and page footing, proportion between photographs and illustrations, column arrangement etc. The thesis also tries to find out, if there are any characteristic attributes in the design of Respekt to differentiate it from other similar periodicals.
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Perception of life quality of men and women with celiac disease
Černá, Lucie ; Heřmanová, Jana (advisor) ; Obrusníková, Lýdie (referee)
The bachelor thesis deals with the perception of the quality of life of adult men and women with celiac disease and the differences between them. The aim was to evaluate their quality of life and find out whether there are differences between men and women in the perception of quality of life and whether differences also occur between men younger and older than 35 years and between women younger and older than 35 years. Another partial goal was to find out in which areas celiacs perceive the quality of life as deteriorated compared to the general healthy population, if they perceive it as deteriorated. The SF-36 questionnaire and a semi-structured interview were used for the research. A total of 8 respondents participated. 2 women under 35 years, 2 women over 35 years, 2 men under 35 years and 2 men over 35 years. The results of the research were different from the results of similar research in Sweden in 2003 [1], that was the inspiration for this thesis, which brought a new perspective on the issue of perception of quality of life by celiacs. According to the SF-36 questionnaire, no significant differences were noted. The semi-structured interview brought different results. Men had a worse quality of life than women in terms of social consequences and disease management strategies. There were no...
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Fictional Victims, Fictional Culprits
ČERNÁ, Lucie
The diploma thesis deals with the possibilities of representing the victims and the culprits of the Nazi and communist totalitarian regime on selected procaic works of Czech literature (Zvuk slunečních hodin, Peníze od Hitlera, Vyhnání Gerty Schnirch, Chladnou zemí a Dobrou noc, sladké sny). In also focused on the theme of collective memory, postgeneration, identity, guilt and trauma.
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Comparison of legal regulation of patents in the Czech Republic and the People's Republic of China
Černá, Lucie ; Rozehnal, Aleš (advisor) ; Horáček, Tomáš (referee)
Comparison of legal regulation of patents in the Czech Republic and the People's Republic of China - Abstract This thesis compares legal system of patents in Czech Republic and People's Republic of China with the focus on Patent Laws and other legislation in respective countries. The aim of this paper is to present the approach that Czech and Chinese society adopted with respect to patent law, together with its' historical evolution in both compared countries. This historical insight into the evolution of patent legislation is aimed to help the reader to understand, why certain legislation is present in national patent laws, even though both countries are members of WTO and WIPO and parties to Paris Convention for the Protection of Industrial Property. Another goal of this thesis is to compare the national patent legislation of individual patent institutes, to highlight the differences of such patent institutes and map the influence that the international treaties and international organizations have on the national patent legislation of its' respective country. Finally, this thesis will attempt to briefly introduce the Chinese system of patent enforcement and its practical application when the patentee seeks patent enforcement with Chinese authorities. This diploma thesis is divided into four chapters. The...
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Mystification and intertextuality in drama Divadla Járy Cimrmana
Černá, Lucie ; Kladný, Tomáš (advisor) ; Putna, Martin (referee)
1 Abstract In my diploma thesis I deal with the concept of the Jára Cimrman Theater. Using description and explanation, I examine the influence of mystification, fictional worlds, intertextuality, and special effects of the theater comicality up on its success and unwavering popularity among the audience. For this purpose, I work with audiovisual recordings and the book release of all theater plays by the Jára Cimrman Theater. In terms of theoretical research, I use bibliographic resources, among which are texts, articles, studies and publications by Lubomír Doležel, Umberto Eco and other authors whose works are relevant to the topic of my diploma thesis. In the diploma thesis I present an interpretation of theoretical knowledge, opinions, comments and reflections related to the chosen topic. The topic is a subject of broad professional discourse and is theoretically so complex that this diploma thesis cannot contain all the issues and contexts that apply to it. In this regard, I have tried to outline at least some of them and on their basis to elaborate the theme of this diploma thesis.
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Interest in Organic Food and Its Consumption in the Czech Republic - June 2017
Pilecká, Jarmila ; Černá, Lucie
Within the block of questions devoted to consumer behavior and food waste included in CVVM June survey, respondents were asked several questions about organic food. First, the respondents' interest in information about organic food was investigated. Next, whether people buy organic food themselves, how often and for what reasons they do it. The question was also asked how often people prefer foods marked as “organic” to those without this mark. According to research results, people in Czech Republic buy organic food only rarely. In connection with this they also do not search for information related to this theme. If Czech people buy organic food, they do it especially because there are no chemicals used for producing those eatables. We can say that significantly higher interest in information about organic foods have women who are also more prone to buy them.\n
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Throwing out Visually Imperfect Vegetables As a Form of Food Waste - June 2017
Pilecká, Jarmila ; Černá, Lucie
As a part of its June survey, CVVM asked respondents several questions about food and, above all, food waste. Part of this block was constituted of questions dedicated to the purchase of visually not quite perfect fruit and vegetables. The respondents were specifically expressing what foods they would choose if they had possibility to choose from - whether perfect or less perfect and whether they would even think about the appearance of the selected vegetable or fruit. They also chose the reasons that would lead them to this choice. One of the questions was also focused on who, according to the respondents, decides which fruit and vegetables are going to get into the counter at the shops. The last point was respondents´ estimation of wasted food share due to visual imperfections towards total production. According to results of the research, Czech consumers would prefer visually perfect fruit and vegetables before those with imperfections. This type of food have elected 61 % of respondents. Among possible reasons that lead them to prefer perfect food, people chose mainly easier cutting and cleaning. Many respondents also think that buying visually perfect food is commonly normal.\n
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