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Competitive Strategy of Rexport Company
Hrabálek, Ondřej ; Muller,, David (referee) ; Bartes, František (advisor)
This thesis analyzes competitive environment in the market segment of board and card games, where the analyzed company is doing business for more than six years already. First, the study defines and assesses current processes and conditions in each part of corporate activities, including in particular retails sales (both e-shopping and brick and mortar shop), publishing house and wholesale of imported products. Through the recent years, the company has undergone extensive and permanent adaption and transformation in order to retain its competitiveness. Competitors on are different regarding the wholesale and retails segment, given that these markets are separated from each other and business conditions vary significantly. Further, paper will provide actual development plans of company for upcoming years and the methods to reach the proposed goals. Finally, the development business plan and methods are to be evaluated, based on competitiveness criteria.
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MARKETING PROCESSES IN CIVIL ENGINEERING
Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Competitive Strategy of Rexport Company
Hrabálek, Ondřej ; Muller,, David (referee) ; Bartes, František (advisor)
This thesis analyzes competitive environment in the market segment of board and card games, where the analyzed company is doing business for more than six years already. First, the study defines and assesses current processes and conditions in each part of corporate activities, including in particular retails sales (both e-shopping and brick and mortar shop), publishing house and wholesale of imported products. Through the recent years, the company has undergone extensive and permanent adaption and transformation in order to retain its competitiveness. Competitors on are different regarding the wholesale and retails segment, given that these markets are separated from each other and business conditions vary significantly. Further, paper will provide actual development plans of company for upcoming years and the methods to reach the proposed goals. Finally, the development business plan and methods are to be evaluated, based on competitiveness criteria.
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Company Marketing Mix
Prokeš, Jan ; Škarda, Jakub (referee) ; Kaňovská, Lucie (advisor)
The theme of this thesis is definition of marketing mix of experience brasserie Pivní burza, which is engaged on the sale of draft beer for variable prices, which are changing based on demand of customers. The main points are analysis and developing the marketing mix. Then making suggestions to improvement that will help to better competitiveness of company. Concrete suggestions will be based on conducted analysis.
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Company's Expantion into the Polish Market
Milerski, Tomáš ; Novotný, Tomáš (referee) ; Zich, Robert (advisor)
This thesis proposes the optimal measures to expand company's business by entering the Polish market. The actual solution is based on a thorough analysis of the local environment using standard and advanced methods of evaluation. Emphasis is placed on the quality of data and their correct interpretation. The thesis provides a comprehensive look at the situation on the market and proposes the most appropriate method of implementation, taking into account all the risks and opportunities, which the company may encounter during the expansion.
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