National Repository of Grey Literature 43 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Intergenerational transfer of digital capabilities when using application JW Library
Němcová, Marta ; Lipková, Helena (advisor) ; Slussareff, Michaela (referee)
The bachelor's thesis examines intergenerational learning in two generations of people-the elderly and young adults. The theoretical section mainly investigates the specifics of each age group and the concept of intergenerational learning. This section also considers how digital skills are passed on within a community. The practical section aims to identify the predictions, obstacles and benefits of intergenerational interaction in sharing and developing new skills within a certain religious community while using the JW Library application on electronic devices. This religious community uses the library regularly for their meetings and personal studies. The empirical section consists of evaluated semi-structured interviews with respondents selected from both generations involved in this specific religious community. The research explored how both generations cooperated with each other and learnt as they worked with the JW Library mobile application.
Information behavior and information needs of farmers
Křížková, Eva ; Jarolímková, Adéla (advisor) ; Lipková, Helena (referee)
in English This diploma thesis aims to map information behavior and information needs of farmers. The theoretical part describe these concepts in connection with the field of agriculture and adds a description of information sources that farmers use or may use in practice. The practical part is focused on the formulation and answering of research questions. These questions were answered in qualitative research, which was carried out using in-depth interviews. The research took place in February and March 2020 among farmers in the Benešov region. It brought a large amount of information concerning information needs, used information sources and related information behavior of respondents. These findings can serve as a basis for further research in this area. Keywords: information needs, information behavior, information sources, farmers, Benešov region,
Knowledge discovery in marketing data
Kazárová, Marie ; Ivánek, Jiří (advisor) ; Lipková, Helena (referee)
Data mining techniques are used by companies to gain competitive advantages. In today's marketplace, they are also used by marketers mainly for personalization of advertising and for maintaining long-term relationship with customers. Progress in knowledge discovery in databases and availability of computational power comes not only with positive impact, but also with challenges. The practical part of the thesis aims to explore and describe data mining techniques applied to e-commerce dataset. Dataset consists of transaction and web analytics data. The goal of experimental application aims to make a selection of users who most probably react to a marketing communication and to identify the factors which influence them. Target segment of users is obtained through the use of data mining technique clustering. The classification model uses decision tree algorithm to predict whether users submit transaction with an accuracy of 75%. The results are useful for optimization of marketing and business strategy.
Comparative study of state-supported development programs in information literacy for seniors in Czech Republic and Great Britain
Lažanská, Zuzana ; Lipková, Helena (advisor) ; Drobíková, Barbora (referee)
This bachelor thesis is focused on educational programs of information literacy for elderly citizens in Great Britain and Czech Republic. The thesis contains theoretical part, which describes crucial terms (e.g. elderly citizens, lifelong learning, information literacy, digital divide). This part also contains current state of both countries in light of relevant factors, which affects the scale of educational programs (e.g. demographic structure and socioeconomic state of population). The second part contains description of selected educational strategies and programs of information literacy development in Great Britain and Czech Republic. The last chapter compares educational conditions in both countries, selected strategies, approach and form of education, support and funding of programs and content of educational programs. Conclusion of the thesis summarizes all findings and proposes inspirations for Czech Republic.
Analysis of personal data processing processes at the Local Municipality Authority of Praha-Vinoř
Beneš, Vít ; Kučerová, Helena (advisor) ; Lipková, Helena (referee)
This thesis proposes practical solution for to the current issue, that is personal data protection by the General Data Protectinon Regulation (GDPR) in processes oconducted at particular workspace. This workspace is the Local Municipality Authority of Praha-Vinoř. The aim of the thesis is detection of personal data in particular processes and the legality of such processing. In this research it was necessary to define the term of personal data, because the regulation norm itself defines it relatively vaguely. For this definition matrix instrument was used. For detection of personal data in processes conducted at particular workspace, the legality of such instance, but also for the survey of relations between processes Business System Planning method developed by IBM Corporation was used. Research detected instance of personal data, which means that processing of them took place, and the legality of such processing. At the same time it was possible to describe relations among other elements of this environment. As the methodology as well as research results are applicable in context of technical measures regulation, and also for internal regulation of personal data processing.
Possibilities and restrictions of the VWI method in the process of technological and information overload monitoring
Kovářová, Lenka ; Lipková, Helena (advisor) ; Drobíková, Barbora (referee)
The aim of the thesis is to assess the capabilities and limitations of the so-called. "Virtual Index scales" (Virtual Weight Index, hereinafter referred to as "VWI") D. Sieberg. VWI defines D. Sieberg as indicator expressing the layout of the user's time between the online space and the real world. From the perspective of information science then you can represent one of the helper methods, setting out the degree of technological information flooding the individual. The theoretical part of the thesis is focused on the interpretation of the basic concepts and integrated into the broader contextual framework. In the practical part of the work will be carried out qualitative research, whose basic part will represent the test method, supplemented by "VWI-diary".The target group of the respondents are women age 30-40 years. The total number of respondents will be 8. Measuring "VWI" will run for a period of 48 hours.The result of the work of the evaluation methodology set out in terms of its usability, strengths and limitations, and the evaluation of research outputs for the target group. Keywords: VWI, virtual weight index, digital addiction, information overload, technological overload, information behavior, qualitative research
Avoiding information as a type of information behaviour
Šiborová, Jitka ; Jarolímková, Adéla (advisor) ; Lipková, Helena (referee)
The aim of this diploma thesis has been a description of the phenomenon of avoiding information as one of the types of information behaviour. Avoiding information is the opposite of active information searching, but only during the last few decades it has been perceived as a problem. It often appears as related to health information, that is why my diploma thesis is primarily focused on this area. Given the fact that there doesn't exist the more detailed elaboration in Czech, the important contribution of this diploma thesis is the complex sight on this problematics. In the theoretical part there has been analyse existing abroad literature related to this topic. There have been described the influencing factors of avoiding information, then the reasons, which lead to this behaviour and the methods and strategies through which avoiding information is applied. It used the methods of quantitative and qualitative research in the practical part. keywords: avoiding information, information behaviour, seeking information, health, health information
HMI user assessment methods in automotive environment. Case study.
Křepelková, Sabina ; Lipková, Helena (advisor) ; Souček, Martin (referee)
The thesis focuses on the topic of benefits and limitations of various HMI user assessment methods. In the theoretical part of the thesis there is introduced the HMI theory, summarized HMI user assessment methods, presented knowledge about their utilization and the available tools are mapped. The goal of the practical part is testing of selected HMI user assessment methods related to the requirements of the commercial automotive sector. The result of practical part is a comparison of the strengths and weaknesses of individual approaches and their specifics. The diploma thesis was prepared in accordance with the valid internal regulations of the Charles University and other methodological guidelines and normative documents. Keywords: user experience, UX, usability, user interface, UI, HMI, human-machine interface, automotive, usability evaluation, user assessment, user testing, usability testing
Inclusive Nature of Twitter Communication: Is Twitter Really a Democratizing System?
Štědroňová, Jitka ; Šlerka, Josef (advisor) ; Lipková, Helena (referee)
The thesis explores a very current topic of politicians' behaviour on social media with the emphasis on the inclusive and democratizing potential of these systems. The theoretical framework begins with a short introduction of Twitter and its functions followed by an insight into the history of using Twitter as a tool in political campaigns. The thesis also explores studies from abroad focused on the interactive element of politicians' communication on Twitter. The research contains an analysis of 60 Twitter accounts of Czech politicians which aims to answer the question if - and to what extent - Czech politicians interact on Twitter, whether they reply only to elite groups such as media and influencers or to citizens as well, supporting the democratizing potential of social media.
The influence of self-tracking on the motivation to physical activity and behavior of the group
Pavlíčková, Marta ; Fiala, Jakub (advisor) ; Lipková, Helena (referee)
This bachelor thesis deals with self-tracking, that implies practice of collecting, recording and analyzing data about oneself through digital technologies. The aim of this thesis is to describe the user's experience of self-tracking and the impact of motivation to the physical activity and behavior. The theoretical part brings insight to the social-psychology part of this problem and feature of the specific self-tracking device Fitbit including its mobile application. The results of the qualitative research are presented in the practical part. This research was performed by structured interviews with a six-member group, who do self-tracking by Fitbit devices.

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