National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The marketing plan for Yoga Karlín studio
Levá, Zuzana ; Voráček, Josef (advisor) ; Pecinová, Markéta (referee)
Title: Marketing plan for studio Yoga Karlín Objectives: The main goal of this bachelor thesis is to create marketing plan for studio Yoga Karlin, which can be helpful for future development of the studio. This plan is based on an analysis of the current situation of studio Yoga Karlín. Methods: Several methods are used to obtain data for this thesis. Among them observation, which is used for observing experience of clients with reception. Deep interview is used for evaluation of studio situation by studio operating manager and main manager. As another method is used analysis of competition and scoring model which is based on 7 another yoga studios. Based on the results of the previous methods was created SWOT analysis. Results: As the strongest competitor we can consider yoga studio Jógovna according to results of analysis. This place had the best score in "scoring model" thanks to qualities of it's services, availability and other observable factors. The key for marketing plan was SWOT analysis, which showed strengths and weaknesses of studio Yoga Karlín and opportunities and threats of the market. As the biggest weakness analysis showed insufficient ventilation system, missing reservation system and poor usage of physiotherapeutic room. Keywords: services, marketing mix, observation, deep...
Active support for children of early and pre-school age with risk psychomotor development
Levá, Zuzana ; Šumníková, Pavlína (advisor) ; Mrkosová, Eva (referee)
Resume My dissertation follows early child support and care offered to children of early and pre- school age with risk psychomotor development. This support includes not only help to children with physical, mental or sensual defects, but also help to their patents, who participate in the research by filling anonymous questionaires regarding their satisfaction or displeasure with given subjects. The results of the research show among other two fundemental outcomes based on positive evaluation of the specialists who were taking care of the children and their parents. It also shows the satisfaction with consulting services to the parents who are using using them.
Source of Information and Nursery Schools
Levá, Zuzana ; Fialová, Irena (advisor) ; Novák, Jaroslav (referee)
This bachelor work is focused on utilization of information resources in the kindergarten teacher's work. The theory defines information literacy and information resources, particularly digital resources. Practical part of the work deals with and describes various internet web portals dedicated to the kindergarten teachers and parents of the children. Using the question-form I have been collecting data about the information literacy of the kindergarten teachers and the way they use PCs and the internet in their daily work. Putting pieces together I propose the creation of complex web portal, which would be accessible not only for teachers and students of pre-school pedagogy but also for the parents of the children. Powered by TCPDF (

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