National Repository of Grey Literature 49 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Customer-oriented marketing of a construction company
Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis deals with the issue of marketing communication of a construction company with a focus on the creation and understanding of goodwill. The theoretical part describes the basic concepts of market, marketing, goodwill and information retrieval process. The practical part evaluates the current state of the construction market, taking into account the marketing strategies and the related creation and maintenance of goodwill. Subsequently, proposals for procedures for strengthening the goodwill of the companies under review are presented.
Marketing strategies in real estate sales
Langerová, Tereza ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The Final Project focuses on developing marketing startegies considering the communication on the Czech real estate market, with specific emphasis on the town of Prostejov and its surroundings. The Project deals with mapping and describing the issues within the area of developing marketing strategies in the process of sale and purchase of the real estate. The Theoretical Part sets the fundamental marketing terminology, deals with the term of the construction market and the effects of individual subjects present on the market. The Practical Parts is formed by the marketing research whose outcomes reveal a set of recommendations in the field of marketing strategies for the real estate professionals within their marketing communication. The very result of this Project is a proposal of the optimal media selected for the effective communication with customers.
The Marketing Aspects of the Sale of Real Property
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Thesis is focused on "Taking into account the marketing aspects in the sale of real estate" and deals with the current situation of the real estate market in the Czech republic with an emphasis on marketing at the point of sale recruitment of real estate. The situation of the real estate market is compared with the designated area for the marketing research, therefore, district Vyškov. In the framework of the marketing research was carried out analysis of the real estate agents and their customers by using questionnaires. On the basis of the results of the analysis were designed marketing strategies for sales and recruitment of individual types of real estate. The diploma work has two parts theoretical and practical. In the first part I deal with the specifications of the basic concepts related with marketing, in the second part is already applied marketing research in practice. In conclusion are given suggestions and recommendations for improvement.
The issue of Goodwill as an integral part of the value of the construction company
Lipovská, Zuzana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on the value of the goodwill and the value of the brand of the selected construction company and the methods currently used for their determination. In the theoretical part of the thesis are described basic theoretical terms, which relate to the issue of goodwill, brand, construction company and their value. I also describe methods of goodwill and brand calculation and managed interview method. At the end of the theoretical part, I described marketing planning. In the practical part of the thesis, the thesis deals with selected methods of valuation of goodwill value and value of company brand. I have set three hypotheses and questions about a controlled interview. At the end of my diploma thesis, I proposed marketing strategies to maintain and enhance the value of goodwill and company brand.
Marketing aspects of the offer processing by construction company for publick tender
Deufnerová, Veronika ; Vahalová, Hana (referee) ; Dohnal, Radek (advisor)
This Master’s Thesis is focused on the analysis of the company Metrostav a.s. that operated in the construction in the Czech Republick and aboard. Based on the selected methods – SLEPTE analysis, Porter’s analysis, Model 4C and SWOT analysis and further led a controlled interview. Based on the findings, I present appropriate recommendations to the company to improve the current situation.
Increasing of the brand values
Štěpánek, Martin ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
The diploma thesis is focuses on monitoring the effectiveness of marketing resources and increasing the brand value of the company. The theoretical part deals with the findings about the company issues, brand and its value. The thesis subsequently presents a list of elements that relate to increasing of the brand value. The final topic of the theoretical part aims at methods of evaluation of brand value and interviewing methodology. In the practical part, the thesis deals with the analysis of the selected construction company, evaluation of its brand in comparison with another company of similar character and hypothesis testing. Finally, on the basis of the findings, marketing tools are proposed to effectively increase brand value of the company.
A customer oriented marketing of construction company
Gloc, Jiří ; Schenková, Klára (referee) ; Dohnal, Radek (advisor)
This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year.
Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
Customer lifetime values
Bellová, Simona ; Vencl, Miroslav (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focusing on issues of a customer lifetime value in the construction company and in the companies in general. Theoretical part is focusing on the importance of customer value in the company and on various types of calculations of customer lifetime value. Practical part is describing specific calculations of customer lifetime value in the construction company, their analysis and evaluations.
Marketing activities and their influence on the construction company’s budget
Dohnálek, Petr ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
The purpose of the diploma thesis called „Marketing activities an their influence on the budget of construction company“ is to observe and describe individual marketing activities and their significance for the overall budget, followed by an evaluation of the current state and a designing an optimization for it.

National Repository of Grey Literature : 49 records found   1 - 10nextend  jump to record:
See also: similar author names
2 DOHNAL, Radomír
1 Dohnal, Roman
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