Original title: Současné trendy v komerčních komunikacích se zaměřením na nákupní cyklus.
Translated title: Contemporary trends in the commercial communication focused on the purchasing cycle
Authors: Nováková, Markéta ; Mikeš, Jiří (advisor) ; Rozlivka, Milan (referee)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: commercial communication; purchasing behaviour; trends; komerční komunikace; nákupní chování; trendy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/26184

Permalink: http://www.nusl.cz/ntk/nusl-75245


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2011-11-30, last modified 2022-03-03


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