Revoluce vyjádřená memy: Obsahová analýza použití memů uživateli Twitteru jako formy politického vyjádření během protestů na Kubě 11. července 2021

León Carpio, Luis Orlando

The present thesis addresses Twitter memes as a means for political expressions of dissent during the protests that took place in Cuba on the 11 of July 2021. It focuses on the nuances in the discourses that memes conveyed regarding the 11J protests and the COVID-19 crisis and it is aimed to the nature of the messages to understand their main features and stance and make inferences about the motivation behind the act of posting. In doing so, content analysis with a mixed approach - quantitative and qualitative, stressing the latter - was applied to the 111 memes found in a time frame consisting of one week, from 8 to 15 July 2021. The analysis permitted us to conclude that memes carried the main and simplified opinions of Cubans, made references to the political and sanitary crises, targeted politicians and their supporters as the main forms of dissent. Politically, memes helped netizens to criticize the Government, and the political and ideological system, among other things, mainly through humor; although serious memes were also present. Memes, primarily statics and recognized as a nucleus content, received between 300 to 1000 likes, and were produced mainly by common users. Surprisingly, most of them were from outside Cuba.

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