Original title: Marketingová komunikace společnosti Madeta a.s. v roce 2008
Translated title: Marketing Communication of the Madeta Company in 2008
Authors: Havel, Jakub ; Obluk, Ondřej (advisor) ; NÁHRADNÍ, OPONENT (referee)
Document type: Bachelor's theses
Year: 2009
Language: cze
Keywords: brand awareness; corporate image; FMCG; Jihočeské Mlékárny; Lipánek; Madeta; positioning; FMCG; image firmy; Jihočeské Mlékárny; Lipánek; Madeta; positioning; znalost značky

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/147340

Permalink: http://www.nusl.cz/ntk/nusl-450779


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses