Original title: Marketingový plán pro uvedeni nového produktu pro psy na trh
Translated title: Marketing Plan for New Product Launch
Authors: Vintrová, Stephanie ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2020
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; dog’s cosmetics; Marketing; marketing mix; marketing plan; social networks; komunikační mix; kosmetika pro psy; Marketing; marketingový mix; marketingový plán; sociální sítě

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/192121

Permalink: http://www.nusl.cz/ntk/nusl-416896


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2020-08-02, last modified 2022-09-04


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