Original title: Zákaznicky orientovaný marketing stavebního podniku
Translated title: Customer-oriented marketing of a construction company
Authors: Slováček, Štěpán ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Document type: Bachelor's theses
Year: 2019
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: goodwill; Marketing; marketing communication; marketing research; goodwill; Marketing; marketingová komunikace; marketingový průzkum

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/179760

Permalink: http://www.nusl.cz/ntk/nusl-402735


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-08-26, last modified 2020-07-11


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