Original title: Role muže v domácnosti z pohledu reklamy a jejich výskyt v současných českých televizních reklamách
Translated title: Man's family roles in commercials and their presence in contemporary Czech TV advertising
Authors: Švigová, Barbara ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
Document type: Bachelor's theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: content analysis; domestic sphere; father; gender; housework; man; marketing communication; masculinity; stereotypes; television advertising; domácnost; domácí práce; gender; marketingová komunikace; maskulinita; muž; obsahová analýza; otec; stereotypy; televizní reklamy

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/107161

Permalink: http://www.nusl.cz/ntk/nusl-397762


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2019-07-25, last modified 2022-03-04


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