Strategická komunikace USA vůči Islamskému státu

Truchlá, Jana

The main topic of my bachelor thesis is illustration of public image and strategic communication towards ISIS of two US most recent presidents Obama and Trump. In the theoretical part of the bachelor thesis I will outline the basic description of the Islamic state as a terrorist aggressor and the threat of the West as opposed to US protective policy and leadership in the World Anti-Terrorist Coalition. In this part of thesis I would primarily try to depict the main concept of strategic communication, its forms and the differences between the notions strategic communication and propaganda. In the main part I will describe the activities and the ways of formulating US strategic communication actors to explain the individual steps during the war against ISIS for the relevant audience - US citizens. In particular I will concentrate on official political strategic communication of the US Presidents which I will demonstrate on the particular examples - presidential press conferences and releases. Among digital media, I will focus on using the Twitter social network as a phenomenon to implement diplomacy through tweets. The key point of the work will be a determination of the priorities of strategic communication in the timeframe of Obama's and Trump's term in office. Choosing this specific timeframe...

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