Original title: Strategie marketingové komunikace firmy Skechers na českém trhu
Translated title: Skechers company's strategy of marketing communication for the Czech market
Authors: Nováková, Michaela ; Voráček, Josef (advisor) ; Ruda, Tomáš (referee)
Document type: Master’s theses
Year: 2019
Language: cze
Abstract: [cze] [eng]

Keywords: campaign; communication; Czech market; design; Generation Y; marketing; Nike; Skechers; strategy; Under Armour; generace Y; kampaň; komunikace; marketing; Nike; návrh; Skechers; strategie; Under Armour; český trh

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/106016

Permalink: http://www.nusl.cz/ntk/nusl-396320


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2019-06-11, last modified 2019-06-11


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