Original title: Analýza vybranej komunikačnej kampane spoločnosti Opel
Translated title: Analysis of a selected Opel communication campaign
Authors: Cigániková, Zuzana ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
Document type: Master’s theses
Year: 2017
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: advertising campaign; automotive industry; commercial communications; communication strategies; automobilový průmysl; komerční komunikace; komunikační strategie; reklamní kampaň

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/68724

Permalink: http://www.nusl.cz/ntk/nusl-361247


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2017-08-02


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