Original title: Influenceri na sociálnych sieťach a ich využitie v marketingu
Translated title: Influencers on social networks and their Use in Marketing
Authors: Petrovčíková, Lucia ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
Document type: Master’s theses
Year: 2017
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: influencer; online marketing; youtuber; influencer; online marketing; youtuber

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69287

Permalink: http://www.nusl.cz/ntk/nusl-360548


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2022-03-04


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