Business intelligence application in online retail

Haloun, Petr

The thesis focuses on application of business intelligence in online retail. The work summarizes the benefits of BI usage in online retail and provides an overview of the areas, where BI and Analytics is commonly used. Further, the thesis includes theoretical research with primary focus on business performance evaluation metrics and describes BI market leaders. The performance metrics theoretical research is supported by a survey in a global online fashion retail company that author conducted and summarized. Moreover, a practical design and implementation of a specific real-life BI solution is proposed and presented. The thesis added value is mainly author s proposal of BI solution design and its implementation for a global online retail company, which was successfully deployed as a main BI reporting system of the company. The description includes data integration part, data modelling part and the presentation layer. Thesis includes also practical examples of the outputs based on the final solution. Besides, highly valuable is also author s theoretical research in the field.

host :: přihlásit Digitální repozitář
		Hledej		Nový záznam		Nápověda		O repozitáři