Original title: Vývoj reklamy v deníku Mladá fronta DNES v letech 2012-2016
Translated title: The development of advertising in the daily newspaper Mladá fronta DNES between the years 2012-2016
Authors: Samšuková, Jana ; Klabíková Rábová, Tereza (advisor) ; Soukeník, Štěpán (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: Advertisement; commercial media; commercialization; content analysis; Czech Republic; media ownership; newspaper; trends; Inzerce; komercionalizace; komerční média; noviny; obsahová analýza; reklama; trendy; vlastnictví médií; Česká republika

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86614

Permalink: http://www.nusl.cz/ntk/nusl-357895


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-07-21, last modified 2017-08-18


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