Original title: Marketingový mix prodejny suvenýrů
Translated title: Marketing Mix of Souvenir Gift Shop
Authors: Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: competition analysis; customer analysis; information center; Marketing; marketing mix; souvenirs; SWOT analysis.; analýza konkurence; analýza zákazníků; informační centrum; Marketing; marketingový mix; suvenýry; SWOT analýza.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/67080

Permalink: http://www.nusl.cz/ntk/nusl-319223


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2017-06-12, last modified 2019-03-28


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