Original title: Sledování efektivnosti marketingu ve stavebním podniku
Translated title: Monitoring the effectiveness of marketing in the construction company
Authors: Čermák, Pavel ; Aiglová, Petra (referee) ; Dohnal, Radek (advisor)
Document type: Master’s theses
Year: 2016
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta stavební
Abstract: [cze] [eng]

Keywords: bank guarantee; construction company; construction contract; demand; investor; Marketing; pricing; procurement; subcontractor; supplier; supply; the retention .; bankovní záruka; cena; dodavatel; investor; Marketing; nabídka; poptávka; pozastávka.; stavební podnik; stavební zakázka; subdodavatel; veřejná zakázka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/57792

Permalink: http://www.nusl.cz/ntk/nusl-240393


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2016-06-03, last modified 2020-03-26


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