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Management spa
Špaček, Martin ; Čapov, Martin (referee) ; Němeček, Petr (advisor)
This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.
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Návrh odporúčaní pre zvýšenie konkurencie schopnosti podniku Levické mliekárne a.s.
Balážová, Anna
The bachelor thesis is focused on the proposal of recommendations for the company Levické mliekárne a.s. in order to increase its competitiveness. In the lite-rature search are explained the basic concepts necessary for creating a strategy and also analyses that are later used in the results section. Methods such as PESTE ana-lysis, Porter’s five forces framework and Principle of key factors are used in the ana-lysis of the external and internal environment. All identified opportunities, threats, strengths and weaknesses of the company are summarized in a SWOT analysis. Sub-sequently, using the SWOT matrix are proposed recommendations for the company Levické mliekárne a.s. The most suitable recommendation is financially evaluated and time-limited.
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Návrh strategie pro nově vzniklé ubytovací zařízení
Martinková, Anna
Martinková, A. Proposal of strategy for newly built accommodation facility. Bache-lor thesis. Brno: Mendel University, 2023. The goal of this bachelor thesis is to propose a strategy that will help increase awareness, attendance, and expand the use of the selected accommodation facility. The analysis of the external and internal environment were made and a question-naire survey was used as one of the methods of quantitative research. A SWOT analysis was created, in which four strategies were proposed, from which the strategy of creating a website and promoting the accommodation facility and using the possibility of organizing private events was selected and economically evalu-ated.
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Návrh strategie pro podnik ENGETO Academy
Hruška, David
Hruška, D. Strategy proposal for ENGETO Academy. Bachelor thesis. Brno: Mendel University, 2020. The aim of the bachelor's thesis is to design strategies to the company ENGETO Academy through a strategic analysis of the external and internal environment, which would ensure the development of the company and strengthen its competitiveness. The theoretical part of the work is based on the literature and focuses on basic concepts and methods in the field of strategic management and planning. The practical part builds on the knowledge gained in the theoretical part and analyzes the very functioning of the company. The external environment is analyzed using PESTE analysis and Porter's model of five driving forces. The internal environment is evaluated on the basis of the principle of key factors. Based on individual analyzes, opportunities, threats, strengths and weaknesses of the company are identified. The factors are evaluated using EFE and IFE matrices and the most important factors are identified. Through SWOT analysis, individual strategies are proposed, one of which is selected and economically evaluated.
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Návrh strategie pro firmu Kamila Chocolates, s.r.o.
Nováková, Pavlína
The bachelor thesis deals with the proposal of a suitable strategy for the com-pany Kamila Chocolates, s.r.o. which will improve its position on the market. The strategy is designed based on the analysis of the external environment – PESTE Analysis and Porter’s Five Forces Model and the internal environment – Key Fac-tors Principle. The knowledge from the analysis are used of construction SWOT matrix from which a suitable strategy is chosen.
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Zpracování studie pro projektovou žádost v rámci programu POVEZ II
Navrátilová, Veronika
The aim of this bachelor thesis is to elaborate a study concerning the project application in program called Support of professional education for employees (POVEZ II). The theoretical part describes fundamental principles of subsidy including detailed explanation of POVEZ II and rudiments of project management. The analytical part is focused on evaluating the situation of a company using SWOT analysis, Porter`s five forces analysis and principle of key factors. The outcome of the analytical work is to establish an educational plan covering the areas of education and the reasons leading to this need, which is crucial for the application
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Management spa
Špaček, Martin ; Čapov, Martin (referee) ; Němeček, Petr (advisor)
This thesis deals with analysis of internal and external spa environment which is used for definition of business strategies. These strategies should be implemented by company for increase its ability to compete. The thesis also describes potentialities and benefits of using e-marketing.
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Klíčové faktory středně velkého podniku
Pehalová, Klára
This thesis deals with analysis of internal environment of the Výroba nábytku company. Aim of the work was to reveal weakness of company and to suggest its elimination. In theoretical section, there is description of the management environment, the inner environment with the use of the key factors principle, and the identifica-tion of the factors influencing the company success according to Weckert method. In practice section, there is introduction of the actual furniture producer with characterization of it is inner environment according to key factors principle, and application of the Weckert method. In conclusion, author summarizes the weak points of the company and suggests a solution.
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